Communications with clients. Advanced training - course RUB 17,900. from Moscow Business School, training 18 ac. hours, Date: December 4, 2023.

Professional experience

2017 - present V. — Honest Training company, General Director
2014–2016 — BRF, commercial director
2007–2013 — Wellax Food, manager of market analysis and research
2005–2007 — State Duma of the Russian Federation, chief of staff of a deputy
2001–2004 — “Opora Rossii”, executive director
1997–2001 — Academy of Public Service, teacher, associate professor, deputy dean

Professional competencies

Communications with external and internal clients
Analytics and decision making for executives
Customer service system management
Consumer Research Organization
Customer loyalty management
Development of corporate standards
Business Process Optimization
Modern educational technologies

Clients

Gazpromneft, Alfa-Bank, State Corporation ARVD, Dom.ru, Avtodor, EnergoProf Group of Companies, Molokanov and Sikirin School of Business Coaches, Inch, Center assistance in construction of the Moscow region, Sadia S.A., BRF S.A., Innovative business school Finskills, Allen Carr Center “Easyway”, Demis Group and others

Teaching activities

Conducted more than 3,000 training events: seminars, lectures, trainings, business games. Trained more than 2,500 students and trainees

Russian Academy of National Economy and Public Administration under the President of the Russian Federation, Higher School of Corporate Governance, teacher of master's programs
Presidential Management Training Program, master class leader

Publications

Author of the books “Information Manipulation in Business”, “Dialogues with Toxic People”, “Reshebnik. How to make difficult decisions"

Education

2017 — Professional retraining under the International Program ICU+MMIBA+PMP (Germany) as a business coach at the International Business Academy
2015 – SAID Business School, Debashi Chatterji “Responsible Leadership Session”, Marc Ventresca “Strategy and Innovation”
2014 — BRF S.A., consumer insights
2007 — ACNielsen, analysis of consumer trends
1999 — Volgograd State University, Candidate of Economic Sciences
1992–1997 — Russian Academy of Public Administration, management consulting

Professional experience

2016 - present V. — Practical business consulting on marketing, sales, management, soft skills/soft skills
2013–2016 — Rolls-Royce Motor Cars Moscow, head of marketing department
2010–2013 — BMW Autoport, Head of Marketing
2003–2009 — Audi VIP, head of marketing

Professional competencies

Branding
Crisis management
Marketing mix design
Marketing audit
Sales audit
Improving the processes of marketing and sales departments
Selection of marketing strategies
Drawing up strategic maps (BSC, balanced scorecards)
Construction of a product brand, personal brand, corporate brand, HR brand
Drawing up and auditing of marketing plans
Content marketing, content development
Market segmentation
Product positioning
Development of a promotion complex
Development of text, audio, video advertising
Writing selling texts and messages
Design and improvement of business processes
Implementation of kaizen and lean manufacturing principles
Implementation of the Customer Journey Concept (CJM)
Development of audit of the company's PR-complex and GR-complex
Setting up reputation management offline and online (ORM, SERM)
Product Marketing
Product development
Development of creative thinking
Development of presentation and public speaking skills
Development of persuasion and argumentation skills

Clients

SONY, Kuzbassugol, BashKHIM, AFK Sistema, Ingrad, B.Well, BiMed (Kyrgyzstan), LeGrand, Chechen Mineralnye Vody, Norilsk Administration, PodolskVodokanal and others

Teaching activities

Has been teaching at leading universities and training centers since 2016:

Institute of Business and Entrepreneurship Development, teacher, business coach
ITC group, training center, teacher, business coach
TC "Specialist", teacher of marketing disciplines
Moscow State Technical University named after N. E. Bauman, teacher of marketing disciplines

Speeches and publications

2020–2022 — publications in the magazines “Brand Management” and “Advertising Practice”
2020 — Speech at the “PR+” conference (Interforum), topic “How to teach a team to think creatively and not be afraid of risk”

Education

2010–2011 — BMW Academy, sales training course
2003–2009 — Audi Training Center, advanced training course in marketing
1994–1996 — Goethe-Institut, German language course
1990–1993 — Minsk State Linguistic University, English, translator
1989–1993 — Belarusian State Polytechnic Academy, mechanical engineer