How and why to develop a personal brand is the common man
Work And Study / / December 25, 2019
Cyrus Kamenskih
Former political PR, Manager content-agency.
Personal brand is present in every
Personal brand (reputation) appears in man almost from birth and developed throughout life. The idea is to understand what image arises in the minds of others, when they think of you, what determines the opinion of you there. When a person is zero without a stick, it is also a personal brand.
How many classrooms, many opinions can be one and the same person. For someone you mom Serge, and for someone - Chief Accountant Tatyana and she still bitch.
His reputation can be managed
Everyone can create from scratch, or to change the public perception of himself in the direction in which he wants. But the boundaries of possible changes depend on a person's potential. Blunt Gopnik can become dull deputy. But the prefix "blunt" can not be removed as long as does not change the level of intelligence. Similarly, you can not tell me that you Defined husband as long as he will not have at least some muscle. The idea of wishful thinking seems to be seductive, but it turns out this is rare.
We do not get to have some professional personal brand
For example, a person wants to be known knitter wool bathing suits and no less famous designer. He begins to make a fool: wrote on the same site and about knitting, and about the development - but his career does not move nor there nor there. The reason is simple: in a single information space, you can play only one role.
Of course, you can take a pseudonym, to dissolve the two projects on different platforms and audiences, but it is a utopia. Time and hands on everything is not enough - that will stay at the level of a hobby and something that will bring the main income.
I suggest not to complicate their lives and just choose what and what place will be. Decide on what you will earn, in what area will build a reputation, and that will be your sweet passion without claiming to monetize and expert.
Editing person is admissible
We agree that we are talking about a real person, not a fictional.
Even if you are a newbie without merit, can be a little to embellish your story. Do not say: "I am no one, but I am going to become a musician." Better: "I began to study music, and planning a career in this field." Yes, it is necessary to show business - the lessons progress error. But the status of novice musician better than a promise to become one.
Austin Kleon, writer, painterPretend until you start to receive.
Editing is possible to your nearest stage of development. Then it is plausible to others, feasible for you, but still it is a good motivator for growth. If, however, submitted a soloist of the Bolshoi Theater after a couple of successful parties in a karaoke bar, nothing will.
unique searches lead to deadlock
If you start to study in detail the topic of personal branding at you from every iron tumbled down calls find their uniqueness. It sounds reassuring, but we are ridiculously alike, and most of us are very predictable. Otherwise, we would not work social stereotypes. Advertising and she would not have worked if we were so unique, as we are told.
The idea to find the development and expression of a more realistic features. They are at all. Someone is more cynical, and it is striking. Someone control-freak and perfectionistAnd it is quite a significant part of the personality. Someone lazy. Someone lazy, but with a conscience.
In general, I favor not to look for a spark of God. Well, if you have it, but most people are not so unique. But everyone has something that is inherent in it to a greater extent, and this is most strongly affects the character, behavior, way of thinking and way of life.
For me, a reasonable uniqueness with an adult point of view in this.
That it is desirable to understand the beginning of conscious work on a personal brand
Visit a therapist - a good idea
Personal brand can not think, it just happened. In politics - as possible. But in business or career is not working for ordinary people. Seriously do it, it is necessary to adequately understand themselves at a very deep level.
We can only rely on what we have, holding it, who want to be in the mind. If you make a mistake somewhere and take credit for the value that you actually do not share that you do not inspire and captivate, strong brand will not be - either personal or corporate. It will be simulated, which quickly turns into nothing.
How many people can say that they know themselves well enough and honest with yourself? Personally, I'm more than a month trying to deal with their values, goals, desires, strengths and weaknesses. The first attempts were outright lied to itself, and the "current version", I think, not the last.
But in addition to understanding the more important and self-acceptance.
Development of a personal brand is not related to sales
You can be known all over the country, but as poor as a church mouse. Personal brand - this story is not about selling, but about influence.
Selling processes have to be configured separately and in time - when it is a product ready to purchase audience and at least some reasons to buy it from you. If you are starting from scratch, you should understand that this week the miracle did not happen. And it will not happen in the past month.
Look, for what period of time in your area, new stars, how much time elapses from the successful people from the appearance on the market prior to recognition. And you will see which way to go to you.
Promote your personal brand will not be able to engage in PR
Is not equal to the people that are running the leading PR-agencies of the country, if you are not one of them.
The next article will look at how to register purpose personal brand, your audience and competitors.