WeSEE - advertise your products and services in the video in a new way
Web Services / / December 24, 2019
I enjoy prerolly and postrolly in commercials? I think the answer is obvious, because it is nothing but a repetition of the classic TV, but only on the Internet. Such advertising is not relevant for you, and it aims to defeat large area - the creation of coverage. I do not want to be part of this "coverage" and I am sure that you - too. But what if you show ads on any roll of any site more relevant and objectively. For example, if you look at the smartphone test clip from HTC, then show you advertising sold his shop during an appearance on your phone screen. This is the purpose WeSEE - a system of visual content, The context for the display that are not just words on web pages, but also visual images of videos that you watch.
The system works shown in the video below:
Technically, WeSEE parses video or text on the page in the keyframes are created under gotor advertising category. Video analysis is performed automatically on the basis of image recognition technologies and does not involve any manual operations on the markup. When watching videos and reading text, the user not only to see advertising in the video, but in addition will change the text ads on the page, which is inserted into the roller. Those. if the video will be a girl in the car, then most likely you will see ads relevant goods vehicles, as well as advertisements for women. The text on the page is also subject to semantic analysis and impact on ad serving.
More detailed WeSEE technology you can read in the presentation below or by visiting the company's website.
WeeSEE