How to improve the efficiency of push-notifications

Fluffy - a powerful tool for interaction with customers, without which rarely cost successful companies. And service recommendations ViaPush Layfhakera and help improve it.

Browser push-notification - the fastest communication channel to the end user. They are like the pop-up banners with a picture, a call to action and a link to your landing page, but have a much higher efficiency. Unlike email, push-notification open 90% of users. Thus each second passes by reference. Fluffy delivered and read immediately after posting, regardless of whether a person your site is open and if the browser is running at all.

More recently, push-notifications only used for notifications on news media websites, but now their scope has greatly increased. In e-commerce, they are used for operational messages on receipts and stocks of goods and reminders of unfinished purchases. Banks use pushes for payment notifications, loan and deposit reporting, and auto dealers use them to inform about discounts.

Push-notifications themselves are a powerful tool for delivering information, but they can be made even more effective if you follow these guidelines.

Create a subscriber base

The main advantage of push-notifications - easy to create a base of subscribers. In contrast to other communication channels to subscribe to not need to enter e-mail, telephone and other data pushes the user. Instead, we just have to click on the notification, which offers information and agree to pushey.

Use the trigger push-notification

Another important advantage is the ability to create pushey trigger notifications to set up various distribution scenarios. For example, in geography segmentation allow you to send notifications to users with reference to their time zone: sending the wrong time causes irritation and a desire to unsubscribe.

Another example - sending notifications about new products only to those users who have already bought the products of a particular brand.

Together with the classic stimulating proposals with a time limit and the quantity of goods all of this dramatically increases the interest of the audience and increase conversion rates on the website. In ViaPushFor example, as triggers can be used for segmentation:

• type device (desktop, smart phone, tablet);
• the operating system type;
• browser;
• date of registration;
• date of last activity;
• time spent on the site.

Use scripts to send notifications

Triggers are not the only way to get more loyal target audience. For these purposes, you can also use a script to send the user's actions in view of the site and the total time of the visit. For example, come in, but it never bought users can mark the appropriate tag, and then create a sending notifications scenario for personalized retargeting and unobtrusively remind browsing through products half an hour.

It is also easy to solve another big problem - abandoned basket. Thanks to instantaneous, unlike email, alerts about purchases unfinished number of returns buyers increases significantly.

Embed push-notification in the marketing chain

Intelligently pushes having involved in the marketing chain to remind you of important and time-limited events can further improve their performance. For example, bank customers often forget the need to re-issue cards, but annoying if to remind them at the last day. according to statistics, ViaPush, A scenario where the user is sent a couple of emails prior and on the day of expiry of validity of the card show push-notification, increases conversions by an average of 30%.

What else

So, what advice other than those mentioned above, you can use more? ViaPush recommends to focus on these points:

1. Adjust backed by a motivated marketing chain.
2. Create a relevant and useful list: reminders of abandoned shopping, news and promotions, new arrivals.
3. Are targeted and segment audience to maximize the loyalty and activity.
4. Track your results, analyze campaigns and adjust them if necessary.
5. Count optimal number of messages and does not overwhelm users with spam.