How to name the site, so that customers remember and competitors began to cry

A domain name - for a long time more than the address where you can find a site. This part of the image and the way of progress. We've put together some tips to help you choose good name for your site.

How to choose a domain name for your site

Even beginners know the role played by naming in the establishment and development of business. As the saying goes, "a ship called ...". On behalf of the site often depends on its popularity and attendance.

Good web name must meet the following criteria:

• Uniqueness. Unacceptable associations with other companies and brands, especially large ones.
• Simplicity. It is advisable to use simple words in which it is difficult to make a grammatical error. They are easier to fall on the ears, they are easier to drive into the address bar.
• short. The shorter web address, the better it is stored. In addition, short names are usually comprehensive and reflect the essence of the business.
• Meaning. Meaning of the word used in the domain name must be clear and pleasant to users. Do not use expressions that have a negative connotation for them (unless, of course, your goal - profit, not outrageous).
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• Roman alphabet. Most often, the site name is written in the Latin alphabet. The fact that in Russian sounds expressively, in the Latin alphabet may lose the beauty. For example, a "soup" - say, salivating and run. But if you write a borsch, the word loses its aesthetics, and dial it without error only a few will be able to in the address bar.
• Domains. From that comes after the dot in the site also depends euphonious name and its memorability.

Domain selection - one of the most important steps of naming the website. So let's talk more about it.

What is new domains

The first seven top-level domains appeared in the distant 1985. They were terrific .com (for commercial sites), .net (for sites whose activity is connected to the Internet) .edu (for educational portals), .gov (for government), .org (for non-profit organizations) and so Further. Later, with the domains .com, .net, .org registration restrictions removed. Now they are available to all, regardless of activity.

Until recently, there were 22 international top-level domain, plus the national (.ru, .rf - in Russian). But in 2011 there was a program New gTLD. Domain simplified implementation rules - creation of new domain zones on various subjects.

At the end of 2013 held their launch. There were such domains as .agency, .guru, .support, .today, .business, .market, .technology and others.

Yet on the number of registrations of new domain leading US residents.

But, according to experts, will soon expect the Internet new domains boom.

What advantages give new domains

By data Sedo companies, 64% of advertising specialists believe that the new domain zones ensure success. This is for a number of objective reasons.

First, come up with a beautiful and easy to remember name for the site and zone .ru .com virtually impossible. All busy. New domains allow you to not reinvent the wheel. Without problems get a sweet web address.

Second, the addresses such as coffee.club, searchengines.guru and the like, easier to remember and more convenient for users. This opens opportunities for brand promotion and advertising campaigns.

Thanks to the new domain, you can create a web address, which the audience will be firmly associated with your company or brand. For example: fashion.clothing (For online clothing store) travel.agency (For travel agencies) olga.yoga (For personal coach page yoga) my site (Personal blog) molodost.onlayn (For the site of the youth movement) and so on.

Third, the use of new domains - so to keep up with the times. This demonstrates to partners and competitors, your business is growing. This is particularly true for IT-companies.

What if the company already has a domain

One does not interfere. If you have already registered a domain and the more invested money and time resources in its promotion, not necessarily abandon it.

on the surface of the solution: buy a name in the new domain and redirect it to your primary domain. This will allow the active use of the beautiful name in advertising, without "crossings" and other technical hassle.

Where to buy a new domain

Many registrars offer new domains. One of the best on the number of zones and the proposed terms of a RU-CENTER, Russia's largest professional domain registrar. He offers 250 domain zonesIncluding Cyrillic.

At the same time, thanks to categorize, easy to find the right domain. New TLDs are divided into groups depending on the business or the subject site.

By selecting a category, you need to enter the name of the site you are interested in - the system will show the best possible options.

It is also possible to analyze the similar names. All of this greatly simplifies the generation of a beautiful address for the site.

Now you know how to win the heart of the audience and force competitors to shed tears. New domains are useful for both beginner organizations and successfully developing. First, they help to rapidly start: bright naming attracts audience; and the latter will be able to to promote their goods and services through landing pages and marketing campaigns.

Buy a nice domain