5 mistakes that pull your store to the bottom

In Russia, the annual retail turnover of more than 27 trillion rubles. Retail - traditional business. Many shop owners do not even realize how modern solutions help increase profits, and therefore lose a lot of advantages. Think about what mistakes hinder your business grow.

You do not use the new equipment

The most obvious example - the mobile terminal receiving a payment card. A couple of years ago, consumers were asked at the checkout if you can pay off the card. And if this was not possible, getting out cash. Now the question is not asked, just pulled the card.

Oddly enough, the shops working only in cash, still exist. Usually short-lived. First, they lose customers with cards. Second, get a blow to the reputation.

The second example - the old equipment, for which you may be fined. The amendments to the federal law "On the application of cash registers in the implementation of the calculations of cash and (or) calculations using payment cards "until 2018, almost all sellers and individual entrepreneurs must acquire cash register equipment, which will transmit the information to the tax through the Internet.

In both cases, all decided the acquisition of new equipment. To buy a good box office with POS-system, you need to lay out a rather big amount. But now there are products that allow the use of fiscal register, bank terminal and even the balance in combination with a tablet or laptop. This cloud-based offices. You get all the features that a complex machine, but for less money.

To get started with VirtualPos, do not need any special knowledge. Seller makes and prints a receipt, and the program helps him to choose the right product, look for analogies and count change.

Bonus when working with the cashier - additional sales. When the cashier enters the program a brand name, the system prompts that still offer the buyer.

You do not use the software to manage software store

The important retail management and logistics. You need to know exactly how much you spend on warehouse content, quickly deliver the goods in a shop, conduct ongoing accounting. Especially needed control system, if you have serious plans for development. Imagine that you have decided to open a few more stores. If you do not have a single database and management program, it will either have to hire additional staff and to put up with the constant mess in the documents and reports or implement expensive and complex system, spending a lot of money and time. Not the fact that the software will work properly.

Yield again cloud systems.

VirtualPos conducting cash transactions, manages the warehouse, supports loyalty programs and collects statistics.

How it works: Cashier sells merchandise and enters data about the customer program. In stock debited product sales data come in analytics. Information about the customer enters the database and is now available at all ticket offices network. The system knows which stocks are now being you. The next time you purchase if the customer has a discount, cash register program will tell it to the seller.

At any time, you can up to a penny to say how much money is on hand and how many goods on store shelves. In this virtual warehouse it is convenient to manage, because the information is accessible to all: and cashiers in retail outlets, and administrators, and visitors online storefronts.

You do not want to trade

You do not want to, because you do not know how and what you sold. That is, the eye figure out what to buy in the fall, and that - in the summer, you certainly can. Surely you have some tables with products and prices in programs like Excel or even notebooks. But a serious calculation few carries. Tables are dead data. To analyze them, you need to spend a lot of time and effort, which, as always, is not enough.

This problem grows out of reluctance to use new methods of management and accounting, which we have already said above. Of course, the plan sales more convenient when you have visual statistics and analytics, as you know, What products are most popular, what day of the week stronger influx of buyers, public points of sale over visitors.

Once again we come up against the need to use the shop management system, in which all of the data on actual sales will be submitted automatically.

VirtualPos - cloud system. Sales information stored on the server and available online anywhere in the world.

Using analytics to easily plan VirtualPos orders to suppliers, reducing the period of turnover of goods. This product is not in stock and turnover increases.

Service collects data from every cash in your stores, processes them, and sums up the results. Charts and ratings show:

• which products sell better than others;
• what hours and days increases the number of sales;
• one of the buyers - a regular customer.

You do not use loyalty programs

Loyalty systems are gaining momentum because they benefit both buyers and sellers. Business interacts with regular customers, and the buyer gets an interesting offer. Although in the end loyalty program increases the size of the average check, reject it at the stage of implementation. And all because it is usually implemented for a long time and is expensive. Need a customer base, software, plastic card.

If you have a cloud management system, the additional costs for the organization of loyalty programs is not required. In VirtualPos the sale of these goods on the buyer shall be entered into the system at the checkout. They are automatically credited to the customer base and are available at all ticket offices network. Marketer analyzes information about each customer purchases, organizes new shares and make personalized offers.

However, even on the issue of plastic cards do not need to spend money for the program. Instead, use a piece of plastic mobile app "Koo! Mobile privileges». About how it is done and what advantages gives buyers and sellers, we have wrote.

You are not looking for new sales channels

More recently the winners were companies with multiple sales channels. For example, an online store and retail chain, weakly bound to each other: they had different warehouses, separate accounting, its reference services. This is called Multi-Channel: in fact, you have multiple business lines, though similar. Now, in order to compete, this is not enough. Win those who switched to omnikanalnost.

Omnikanalnost - this format of interaction in which the client can choose where and how it is convenient to buy. For example, he is looking for a specific item by browsing your online shop window, he sees, in what store sells the right and goes for the purchase, to personally check whether a find will suit him. Or vice versa: the buyer has attracted something in the store, but he decided to postpone the purchase, and make your home, focusing on data from the Internet.

VirtualPos It is doing two things at once:

1. It opens up new sales channels. The system will create a virtual storefront, integrates it with "Yandex. Market ", will allow the buyer to use the mobile application store.
2. It provides omnikanalnost. You have one database, one management center, so all channels are combined into one powerful business.

The control system really opens up new possibilities and helps making, especially when it collected the most effective trade promotion instruments.

VirtualPos offers a lot:

1. Simple and inexpensive cash program.
2. Convenient system of accounting of the goods.
3. A large number of marketing tools.
4. Automated analytics.
5. New sales channels.

Tariffs at the same time low. The basic package (cash program and product management) will cost 500 rubles a month. If you are not sure that you will be enough, try the free version VirtualPos. Within two weeks, you can explore the benefits that makes the system absolutely free. And after testing capabilities to decide which tariff you need.