Why on cloudy days it works better

In his book The Drunk Tank Pink psychology professor Adam Alter tells about the unusual things that make us work better. A separate chapter he devotes to how cloudy weather affects productivity.

Adam Alter examines and teaches behavioral economics, marketing and psychology of decision-making. In the book Drunk Tank Pink collected all his achievements, in particular on how the weather affects the brain.

Bright sun dulls the brain's ability to come up with bold and unusual solutions.

Alter your words confirmed by studies of social psychologists from Sydney. They were convinced that the weather is good not only improves mood, but also deadens the cognitive ability.

Researchers hung in the window of the store 10 different earrings and asked respondents to remember and to recall all the decorations, and then select them from the list of 20 pieces. The experiment was repeated in two months and at different times of the day.

The researchers found that in cloudy weather respondents remembered what looked like earrings, three times better than on sunny days. This is because bad weather makes us think more deeply and not be distracted by emotions.

In terms of biology, people predisposed to avoid boredom and look for an opportunity to improve their mood. But with a good mood there is no need to think more clearly and precisely in the brain.

If we are injured or are in hazardous situations, the brain is fed a call to action, and it starts to work, to lead us out of the emergency situation. Experiment with earrings proved it, but in a less extreme conditions.

The brain - an amazing thing. Sometimes new facts that we learn about it, can be used in practice. Experiment with cloudy weather - is no exception. Remember that, if you will wait complex volumetric or task, it is best to solve it when the window is no sun and pouring rain.