3 components of Apple and Google's success
Productivity / / December 23, 2019
Apple, Netflix and Google 40% more productive than any average company. And it's not just that they attract highly skilled professionals.
- According to our data, in these companies 16% of the star players, while the rest - 15% - said Michael Menkins, management consulting specialist, Bain & Company partner.
The difference is how the work of these employees.
Michael MenkinsBy ten in the morning of Thursday the staff have time to do more than others do in a week, but they do not stop. This difference is accumulated year after year, and in ten years, the company produced 30 times more than the rest, without increasing the number of employees.
Proper distribution of the best employees
The average company is usually spread evenly talented employees for various positions. And companies such as Google and Apple's, follow a different strategy. There, choose the key position for the development of business and 95% of them prescribe highly qualified specialists. On other positions of stars less.
Menkins cites as an example the situation in the Apple and Microsoft in the early 2000s. Apple took 600 programmers and less than two years to develop, debug and launch of the first version of the iPhone OS. A 10,000 Microsoft developers took more than five years to release Windows Vista. Menkins believes that this is due to differences in organizational approaches.
In addition to Apple employees received only by the results of teamwork award. And Microsoft reward system based on individual employee performance. Later, Microsoft abandoned this method.
Reducing organizational red tape
average company employees spend more than 25% of the energy on the organizational red tape. Especially a lot of time is spent on cost management.
- Most companies have spending limits, reports, inspections, - Menkins explains. - And Netflix does not. The only rule - to act in the interest of Netflix. The company said the employees: "We proceed from the fact that you're not here to get rich at the expense of company, and we will not enter the organizational processes that take time and effort employees. "
Michael MenkinsWhen employees do not need to constantly be distracted by organizational problems, they work more productively.
inspiring leadership
Interested employees 44% more productive than satisfied. But employee inspired his work, almost 125% more productive than those who are simply satisfied. Therefore, companies that manage to inspire a greater number of employees, more successful others.
- Talent - that's not all - says Menkins. - One person can not affect the success of the company. One may adopt the habit of talented people, but if they disagree with the way the company arranged workflows, nothing happens. The most productive companies are trying to focus on the whole team, not just on a few talented players.