If you've seen the latest promotional video iPad from Apple, it certainly caught the main essence of which I am trying to convey the company: the plates on all sides better able to perform daily real tasks. For decades, laptops moved the masses under the slogan "the best choice". This class of computers was seen as a potential killer and replacing desktops. However, for all its technological laptop and could not reach the plate flexibility.
Apple promotional video shows examples of iPad use in different situations. However, much emphasis is given not only the opportunity to tablets but also to how inconvenient it would be to do the same on laptops.
This is the perfect rebuttal to popular belief about the carelessness select the tablet as a tool to create anything.
It is not that the laptop can not cope with the tasks listed in the video. To the right. The emphasis is on things more important in the era of total spread of computer technology. Devices capable of doing a particular job - abound, and today the choice is not limited to search, and to the choice of the most comfortable among them.
Panzar Matthew, the author of the material, does not deny the competence of laptops in different situations.
I used a laptop as an assistant when taking pictures for many years. Instantly see the picture on the screen significantly speeds up the process and makes editing photos much easier - it's great. But I did not want to use that notebook. He was bulky, awkward in his form-factor. The notebook is not suitable for one-handed operation. In other cases such as shooting underwater, the laptop becomes completely unusable. For many types of laptop problems is just not right.
Even more important it is that in our lives there are more things that do not cope laptops.
We can not say that laptops and desktops will disappear overnight, but their relevance in our daily inexorably activity decreases, while smartphones and tablets are becoming more indispensable. Together, they allow us to do everything better. The original of this text was written on a journey using your phone, tablet and computer.
The iPad promotional video shows very well the role of the tablet as a whole as "computers for common needs." I have no illusions about the eternal domination of Apple in the tablet market, because with each new version Android is getting better and better, allowing you to perform all the same, as demonstrated in advertising iPad. The reason why this video has become possible to remove it with the iPad in the title role, is in the software features. iOS offers a far greater number of professional, specific, highly specialized software. Now this software is more common on iOS due to more favorable conditions for development - applications are easier to sell. However, everything changes.
Google has invested heavily in improving its software development tools. Already, they offer things that are not in iOS-development, but that would have been so very helpful. Possibility beta, built-in A / B testing, translation services, and a bundle that can cheer up to the developer.
Which still do not have the Google, so it's an opportunity to show the solvency of its users, and in particular the readiness on their part to pay for a high-class specialized software. However, we can not talk only about the desire of people to buy the application. Analyst says the steady annual reduction of paid applications in both supermarketsAnd it plays into Google's hand - their models more flexible in terms of alternative monetization methods. But even in such a situation, one can not speak about the extinction of paid apps as a class. Corresponding niche sought paid apps will live forever.
This article is in no case do not try to raise the eternal question «iOS vs Android». Advertising itself, Apple's footage, rather not talking about the virtues of iPad, but the tablet as a whole. These devices successfully replace our laptops and desktop computers, and their role more and more important every day. Well, what the tablet to choose - a personal decision.
(via)