Tim Cook: «Apple Stores

Apple CEO Tim Cook and his team to move to significantly boost sales of iPhone, weakening competition from smartphones to Android.

According to information from several people familiar with the internal event, iPhone sales were discussed at closed summit in Fort Mason (San Francisco), where the leaders of Apple retail stores have met all world. It is reported that Cook spoke about three hours with them. He expressed his satisfaction with the Mac and iPad devices sold by Apple Stores, so he put these two products on the "back burner." Cook praised the fact that one in four of the Mac, sold in the world, bought in a store Apple retail, but was dissatisfied with the fact that approximately 80% of the iPhone are not acquired in the Apple stores.

The iPhone is a key Apple product in comparison with devices such as the iPad and the Mac, so it sold through its own retail for the company is very important to Apple smartphones the shops. And while 80% fail to realize the iPhone through its stores, 50% of all smartphones from Cupertino enter the Genius Bar - special units advice and technical support in the Apple stores. Cook is said to have hinted that he would like to see these numbers more in line with the wishes of management.

Wanting to improve the sales of the iPhone through the Apple Stores, Cook said the company is developing new incentives for customers who want iPhone and for Apple stores that these phones sell. People who know how the company thinks, say the new promotional campaign called Back to School, offering students who buy iPhone, a gift card for $ 50, this is just one of the elements of this new strategy. According to the source, more such incentives for buyers and sellers will be presented July 28 at the quarterly meetings of the heads of retail stores.

Cook hinted at other elements of the iPhone sales incentives - we are talking about the upcoming launch of the next few months the program of exchange of goods. It is described as "konkurentanaya" in relation to other existing variants of iPhone exchange. Apple software may also include a promotion for customers in the form of replacement of a damaged old iPhone model on the brand new iPhone 5 - so says one of the sources.

It also reported that during the meeting time to discuss the old rumors that stores communication operators impose their vendors to implement the initiative, all devices except the iPhone. Apple can not fix this moment, therefore, forced to try my best to increase iPhone sales pace. In addition, Cook expressed his opinion that Android - a "fragmentation" system, since the application only works on some versions. Apple chief added that the high-grade iOS, and this fact should spur buyers.

Another incentive for iPhone buyers will be coming improved pricing worldwide. In the US, some stores may offer Apple iPhone at a lower price than the official US carriers and retailers like RadioShack.

Speaking of software, Cook said that iOS is incredibly important for the future of Apple. Apple executives to discuss new ways to promote iOS 7, which will be released in the fall. By combining the iPhone and iOS sales strategy, Apple will focus on the discovery of several new large stores in Europe, including a shop in Italy. According to rumors, Apple is working on Budgetary iPhone in several colors, and this device can be a success in emerging markets and complement the new sales strategy Cook.

Executives stores are reported to have left the meeting confident in the bright future of products, which will be released in the fall. "Expect an army of new products this fall," - said one of them.

It is noteworthy that in addition to talking about the new sales strategies, Cook made it clear how important it is for the Cupertino Apple Stores: «Apple Stores - this is the face of the company." there is opinionThat the statements of the Cook fell to a time when the morale of the Apple store employees falls on the background of the lack of a strong leader.