This week, the beginning of the iPad mini Retina sales, and it would be absolutely ordinary news, if not for the fact that it is, for some reason, not been announced. Both the critics and admirers Apple confused - never had apple tablet did not come out on the market so imperceptibly, and such modesty does not characteristic of Apple.
Obviously, this class of devices like the iPad finally proved its viability and has become part of a long-term strategy of Apple, and therefore will now periodically to remain in the background.
Perhaps in the case of the iPad mini Retina cause "stealth" was a limited number of new tablets, but let look into the future, where the Apple tablet will be updated on the schedule, as is the case with MacBook, Mac mini and other "Veterans."
When one of these products gets a serious upgrade in appearance or iron (the new iMac, MacBook Pro Retina, etc.) - Apple make presentations. But when you need a little improvement in the specifications of the device to continue to be competitive, Apple Store Online just an hour or two "falls" in the offline to change a few rows in the descriptions.
Advance sent to the press release, news websites reported about the new product and customers know when sales begin - the only difference is that in this case, Apple Guide does not go to the scene to advertise the device personally.
Of course, Apple is no longer necessary to prove that the iPad has the "right to exist" a large-scale presentation. The main reason for this unexpected starting iPad mini Retina, of course, lack the devices themselves. However, it is obvious that the company "test the waters" - soon iPad will not be "revolutionary innovation", and go into the category of Apple basic goods.
Coming in 2014, and Tim Cook hinted that Apple is preparing to launch a new category of devices. To date, Apple holds separate presentation for the iPhone and iPad every year, possibly adding to them some news about the Mac. New products, of course, also get their own presentation, but since then the presentation will be too lot ( "less is more" in this regard Apple has always adhered to the rules) - iPad, likely to lose such a privilege. But why not iPhone?
iPhone has always had to struggle in the rapidly changing segment, where competition is an order of magnitude stronger than in the case with the iPad. Most likely, the annual presentation of iPhone are not going anywhere, as the smartphone really need them.
If Apple will release iPad Pro (many have expressed such an assumption), the annual upgrade of all three tablet mini, Air and Pro will be accompanied by a press release and, for example, a short video roller. Does this reduce the popularity of Apple tablet? We can only guess.
Of course, today we can not see the whole picture. When Apple began to release iPad with numbers, we could not have imagined that one day instead of the number will be Air consoles. One thing we know for sure, iPad will remain with us and will continue to evolve, change and update, and it can not but rejoice.
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(via)