Passbook is proving effective

Passbook It became part of the large-scale renovation and iOS appeared in the sixth version of the system. This is a program to manage tickets, coupons, discount and gift cards, business cards. In general, digital augmented reality by which purses and business card holders go to the margins of history.

But when the application has just appeared, big business did not pay attention to him, and that is what was required for the development of technology. And at some point it became clear that another e-card holders, even from Apple, simply does not fly. But there was a turning point and now Passbook does not seem so futile undertaking the company from Cupertino.

Among the first really big companies have started to use Passbook appear on American Airlines and Sephora.

"We were amazed, - says Director of mobile apps American Airlines Easter Phil (Phil Easter) - Apple allowed developers to place our suggestions right in front of the user, in Passbook. Previously, it took a lot more effort. " Already 1.5 million American Airlines customers use Passbook. And through the app each day passes 20,000 airline customers.

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Riteylerskie network for the sale of cosmetics - Sephora - also discovered Passbook. Apple's application on the day of publication of the company's 38,000 customers have downloaded and branded app now uses only 10,000 people. Sephora use Passbook to manage gift cards and argues that 375,000 customers have somehow used Passbook in stores.

Estate company Re / Max uses the Passbook in a different way. They simply share business cards, agents with their clients, so that they always kept us contact with them. Excellent advertising opportunity!

Passbook has already begun to Starbucks, Live Nation, Target, and many others. Apple's application has spread not only because large companies are using every opportunity for marketing. The issue of adaptation is largely decided Passbook integration with third-party applications. For example, American Airlines app lets you store and use tickets in Passbook, not printing them.

Journalists around the world have long predicted that Apple will embed NFC technology in the iPhone, and talked about it some patents that the company has received. And although Apple often acts growth driver technology, in the case of a long way NFC selected. The company is clearly trying to look at the perspectives of technology, hence the development of Passbook as an interim solution.

In the Russian App Store, there are four applications that support Passbook. This application Lifthansa airlines, United Airlines and American Airlines, as well as service for the reservation of hotels - iHotel. They now can be used in most countries in Europe use Passbook is not a problem. I wonder how soon the technology take root in Russia? If tomorrow I will buy tickets from Lufthansa, whether the girl behind the counter I Registered in Sheremetyevo, when I show her the book on a smartphone?