New iPhone in Russia - as it was

Tonight in Russia started official sales of iPhone 5s and iPhone 5c. About the beginning of sales of new items warn MTS, VimpelCom, re: Store, Messenger, M. Video and others. The launch started with a boom, helped by a variety of promotions, arranged retailers. "Budget» iPhone 5c can be purchased for no cost 24,990 rubles, with 16 GB of onboard memory and up to 29 990 rubles device with 32 GB. Flagship iPhone 5s will cost 29,990 rubles, 34,990 rubles and 39,990 rubles for a model with 16, 32 and 64 GB of memory, respectively.

According to the source, the influx of buyers has been uneven. About a hundred people lined up in front of the shop "The Messenger" and re: Store, in which promotions were made. At other retailers hype was an order of magnitude less. "The Messenger" has provided discounts to buyers, seasoned Entertainer program with the distribution of prizes. Happy owners of new items were able to buy "apple" gadgets at a discount of 35%. The first buyers had to stand around 3.5 hours to get the coveted smartphone. "The Messenger" worked until 3 am and sold about 170 copies of the iPhone 5s and 5c. The most popular new items were gold model iPhone 5s.

In re: store discounts were not, but held different lotteries with the issuance of awards. According to Lyudmila Semushina, Head of Public Relations company Inventive Retail Group, this year the new Apple smartphones purchased 30% more customers. This increased interest is obyasnioa the fact that prices in Russia were established at European level.