"The most stupid thing a person can do - is trying to stop the evolution of the"
A Life / / December 19, 2019
Artyom Dertev
Entrepreneur, art director of the nightclub Fassbinder, manager of the musical group "Both the two."
On Synergy Global Forum last played Kjell Nordstrom - Professor of the Stockholm School of Economics, who wrote "Funky Business". In the speech Kjell room left exactly 50% of the audience (just do not understand what he says) that describes exactly what is happening with the Russian business.
Domestic entrepreneurs with each speaker waited on stage will be a person and say, "Well, man, look - it's a cow. From this milk, here and so your hands do, then whisking here to give an oil. Then you cut into rectangles, that is you put this piece of paper, so that calling, you put just such a margin, you earn this much, there you put in the safe. "
Everyone is waiting for concrete decisions, win-win actions and proven concepts. That's why we did not show up Google, Uber, Tesla and Apple. It is necessary to go beyond the everyday consciousness, and while this hard.
Kjell appears on the scene as a deity. He's almost 60, he had a long and completely bald beanpole in glasses with thick fashionable frames. Its black shirt merges with black jeans, it is plastic as the liquid filling the space.
In the background there is a falling stream of numbers from "The Matrix", but the numbers of acid-purple, because the future is here. People go out of the room whole series, and I wash his hands in the blood, trying to write down every word said Kjell.
Very vaguely and briefly share some of the theses, because everything that Nordstrom wrote in 2003, has come true up to a gram.
— 1 —
We are at the beginning of the fastest urbanization of humanity. The key concept here - "in the beginning". It seems that everything has already happened and began to spin, and in fact this is just the start.
Apple Pay came to Russia about a month ago, but now one of the saleswomen at the box office is not surprised that you pay phone. Plastic cards are dead, and we do not even notice it.
— 2 —
Countries like die structure. After 50 years instead of 218 countries will be 600 cities. Within 25 years there will be, for example, Austria, because now Austria - Vienna is also some small towns near there. This will happen because of the change of the system of perception of information, development of transport and technology in general.
That is now an Englishman arrives in Moscow, and the son said to him, "Dad, let's go to Nizhniy Novgorod!" - and my father refuses because it is far away, another city. But in a few decades Russia will become suspended in Moscow, Yekaterinburg and Vladivostok, and Nizhny Novgorod will a district of Moscow, which reach from the Red Square (whether it will then Red?) will be a matter of minutes.
— 3 —
Anything that can be digitized will be digitized. Medicine, security, education, the army - an even score of all.
— 4 —
Read about FAANG system. This is the basis of a new reality: Facebook, Apple, Amazon, Netflix, Google.
— 5 —
Matrix is powerful, but it does not change the principles of making money. There are the monopoly - there is money, there is no monopoly - there is no money. We hate "Ikea", but time after time we go there. Why?
Think about the principles of innovation, which form the basis of a temporary monopoly. Here there is Lady Gaga - temporary monopoly in the world of entertainment. If you are doing a party and invited to Gaga, and she was sick, then you nobody will be able to replace it. This is what creates the value of the product. Impossible to replace in the minds.
Once I released the Volvo 242: the most wretched and ugly car in the universe, but Volvo came up with the idea of a temporary monopoly - absolute security. This notion could not be anything to replace.
Then the idea of security for the temporary monopoly took over Toyota, Mercedes and then a few years Volvo has lost its position in the market and sold to the Chinese. To create a temporary monopoly, it is necessary to return personality.
— 6 —
Information developed so that we glupeem every morning. After 5 years in hiring the chief will not choose whether to take Vasya, who knows English, or Loshu who does not know. It will go on whether to take Vasya with the level of advanced or very advanced. The rest will not find a place in the world.
Information is developing every day, and we - no. In the new paradigm we are all amateurs, but it creates a huge opportunity for business, because we need a company that will consistently close the gap between the new information and our knowledge. Now, no one company can not cope alone.
— 7 —
The world has become multipolar. Associating with each other existing systems, we create a new order system. If you try to produce phones, forget about planning. While you adds a development plan, technology swap for 200 times. In the new reality, you need to go through trial and error.
— 8 —
The value of higher education is negligible. Knowledge in the university world has ceased to be unique, the matrix breaks a monopoly on knowledge. You do not need a Harvard for knowledge from Harvard, so if 5 years ago crust graduate gave you the green light to any corporation, but now all this knowledge available to anyone.
The only question in the immediate death of the physical certificates. This is a matter of a few years. That is, if you now decide to start making sure your child has gone through 10 years old in high school, then do not waste time on it. Universities will cease to exist in the usual sense. Articulated knowledge is necessary, but it does not guarantee you success.
When hiring, we often look at the applicant's skills and then train him in human relations, and the matrix makes it possible to do the opposite. Find someone with whom you most comfortable, and train him in knowledge. Anyone can become a professional. Become a pleasant experience for you man not everyone can.
— 9 —
We see life as a series of transactions. We constantly negotiate. All machines and technologies reduce transaction costs in any form of human activity.
And it is very important dynamics: the number of households with one person is increasing at an incredible rate. We all start to exist together individually with the help of machines. In Sweden in 2008 was 48% of households where one person was living. Now these households 56%, but that is no reason for suffering, and only the fact of the need to recognize the fact of evolution, and the need for evolution to adapt.
The most stupid thing a person can do - is trying to stop evolution. Think. Grow. Already, in our minds more information than we can tell.
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