9 tricks in advertising, which we conduct

Get Rich A Life / by admin / December 19, 2019

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1. Using the right characters

Rare advertising costs completely without people, and all of them are there by chance. Here are the most common types.

Celebrities

Popular man says that eating the cottage cheese, wash the head with this shampoo, takes these vitamins and feels great and looks even better. And the buyer it seems that if he buys the advertised product, you can get closer to the star, yes, they did not appear on stage, but the same drink yogurt. And vitamins may lead to a smooth face and big money.

But it is worth remembering that mediapersona appeared in advertising because it is already a star - without curds and shampoos.

Ordinary people

Housewives advertise washing powder, pensioners - medications, simple consumers value products and enjoy shopping. Nice picture, which is aimed at reducing the critical attitude towards the product. Is is lie to this sweet mother whose three children once again stained trouser knees in the grass? Of course it will, it is paid for it.

Doctors and experts

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Recommendation from someone with specialized education always sounds weighty. This can be a particular specialist in advertising and will be given all his regalia. Tips or hide behind a common phrase like "best advised Otorhinolaryngologists the world."

However, when it comes to drugs, cosmetic or therapeutic manipulation of toothpaste, an expert will not give advice without seeing you. In addition to the advertising boards are obtained one-sided, and funds can be a lot of peers are not worse, but cheaper.

2. manipulation figures

We used to trust the figures, because they are associated with the facts that are easy to check and experiment shown such a result. But skillfully, it is easy to manipulate the numbers so that they did not mean anything.

Surely you've heard a hundred times something like, "Your hair is up to 50% stronger." Sounds good, only up to 50% - this is 49%, and 1%.

But even if the information about the figures given in the most correct wording should read the text under the asterisk, which should definitely be on the banner or video. Often it turns out that the great number is not the result of clinical trials. Just means distributed one hundred users, which showed that it has strengthened, bleached, engorged, to wash two times better.

3. incorrect comparison

"A lot of protein," "twice as tasty", "three times better" - all of these comparisons are interpreted uniquely customers: the advertised product - the best in its segment. But all again rests in a footnote, under which the consumer is waiting for a disappointing information. As a rule, the product is compared with other manufacturer's products.

Another trick - compared with the conventional PRODUCTS. Ostensibly this brand powder washes better than normal, and in a footnote will indicate that in a box poured untitled "popular cheap powder."

However, such advertising does not speak at all about anything: who knows what they are comparing your product?

And, of course, heard the comparison of "better" or "tasty", it is worth remembering that the subjective perception depends on the person, not the quality of the product.

4. Sale Lifestyle

The ads often happy family, people, slender and beautiful, obedient children, fluffy dog, green grass, a crocodile caught, growing coconut. This creates the illusion that the purchase, and you will move into the wonderful world where the motor and the heels do not break, and couples white clothes are going to bike ride, even in the rain, because they have strong immunity and laying saved when hurricane. But hardly yogurt cup is able to radically change lives. If it has not expired, of course.

5. Using the complexes and imposition

You might never think about the form, for example, five. However, if each of the iron will broadcast that round the heel - it is an occasion to be ashamed, but will make them lock Supernova triangular, many consumers will hold the clock, looking at his feet. And someone then go shopping.

With the already existing standards do effective advertising even easier. One or two clips, in which the runner accused of wet armpits, and you're looking for a deodorant, not to sweat in the gym, but it is there to do it is quite logical.

6. Improbable appearance

The photographer, there are thousands of secrets, how to remove products that are instantly aroused appetite. Only food that is in front of the lens completely inedible. Fruits for gloss sprayed with hair spray, syrup instead of using the engine oil cake interlayer cardboard, to avoid donkey milk instead take glue and foam in beer making detergent.

7. The game of nostalgia

Advertising willingly offers products "with taste of childhood" and quality "as before".

Such descriptions should be moved to the past, where sugar was sweeter, and life - carefree.

In fact, these characteristics do not say anything about the product and play on the emotions of the consumer.

8. Trying to identify the leaders and stimulate laggards

People mostly try to qualify for the originalityBut the sense of community is still strong. Therefore slogans like "Thousands of Russians have already bought it," or "Women choose hair dye number 1" are intended to get you thinking: "Everything has been tried, what have I done?"

On the other hand, marketers play on the feelings of those who want to be the first in everything. Here and continuously releasing new models of technology, almost no different from the old, and pre-orders, and other tricks aimed at making the consumer into a leader.

9. Using the lack of awareness

In the early 2000s, virtually every advertising sunflower oil accompanied by the mention that it has no cholesterol. Not everyone understood that in such a cholesterol, but it was clear: if you say that it is not, then it's something bad. Later it turned out that in sunflower oil and it can not be. But the principle is used in advertising, is maintained.

Often, manufacturers, using the ignorance customers, telling the whole story. For example, to store the hand itself stretches to the juice, that says "no preservatives". Indeed, as part of a single ingredient, beginning with the letter E, only harmless citric acid. That's just it acts as a preservative and is included in the list food additives as the E330.

And what tricks marketers in advertising you noticed? Share in the comments.