Who are yakki and why they destroy hipsters
A Life / / December 19, 2019
As you would call me? I am a 26-year-old writer, who grew up near Brooklyn. I'm a regular guy with a bicycle and a mustache. Studied humanities at the college and versed in the subject, well, you understand.
I'm from generation zero? Hipster? Yuppie? All at once, or none of these? We have no precise term to designate this pathetic little group of intellectuals zero. And only some of them - the so-called creative class - became a hipster, but this uncertainty does not give me rest. You have to be a monster to deal with these definitions.
Let's come up with something new - yakki (from the English. yuccies - young urban creatives). In a nutshell, it is young people, born into a narrow-minded comfort, which believes in the extraordinary power Education infected with the conviction that it is necessary not only to follow the dream, but also to extract from it benefit.
I yakki. Yes, it sounds almost like a lucky.
Earn a lot - good, but to make creative - even better
Yakki hardly a fantastical creatures. If you live in a large metropolitan area like New York or San Francisco, most likely, you've seen a lot of people. They are public experts that promote brands in Instagram; They programmers developing Uber analogue Ordering marijuana or Tinder to love dogs; They start businesses, offering durable and eco-friendly sunglasses in a bamboo frame.
After graduating from college - if they have not yet settled in the accelerator for startapschikov - many of them are trying to start a traditional career. They rush headlong into the turbulent chaos of business with its victories and defeats, even if it brings low income.
Get rich quick? I would like to, of course. But to get rich quickly and creatively to remain independent? This is the dream yakki.
According to the survey DeloitteAnd six out of ten young people mention the pursuit of the goal of his company as one of the reasons why they We choose this job. In a similar study, only 12% of respondents said personal benefit mainly management priority.
It's close to me. I came to New York five years ago and refused to work in the field of pharmaceutical marketing in favor of unpaid editorial internship. Since then I hack their way through the thickets of the city editions. Salary changed from "very poor" to "good times", but the feeling of self-worth - it's much cooler. I yakki.
From the conference room to the tablet: hidden yakki
Not all yakki pass straight path. There are lots of twenty-with-something-year-old, who took a few steps in the traditional career ladder until the growing doubts that their bright mind deserves more professional fulfillment.
In another study on the Deloitte study found that about 28% of young people believe that their talents were not seen in the current work. And from Bentley University poll you can see that 66% of students want to start their own business. But it is absolutely objective data does not exist Who knows how many of them stopped work in a bank, law firm or somewhere else for work, satisfying in the long run.
From personal experience, I know the former finance worker who went to work on music festivals projects, MBA graduate, who took over a small niche in the production of men's clothing, and a lawyer who owns his own factory to produce crafting beer.
From losses to victories. From traditional to creative. Oh yes, it's about yakki.
And it is only those yakki I've met. From strangers (or PR) I found 200 pieces of stories about yakki. "A former accountant quit his job in the corporation to follow his real dream - to make colorful socks! Accessories for typewriters! A social network for gamers! The organic vodka! "
And there's nothing wrong with any of these people, nor at their typewriters. This manifestation of the entrepreneurial spirit and business savvy. Yakki, by my definition, are resolved to do something, not only because of the money (but do not abandon them), and the ratio of income and self-realization.
In other words, they want to earn on their own ideas, instead of doing something else.
Yakki remain latent only to a critical threshold. They can every day to go to work, to become yakki entrepreneur one day. It's a whole new freedom.
Internet - Playground yakki
The enormous potential of the Internet inspires yakki opportunities and prevent their traditional professional growth. Booming growth of Internet companies; Napster development and then social media; a well-known myth of bloggers who becomes more popular, than what he says; horrible end is potentially long-lived and quickly income-startup. It sounds like a song for yakki.
You deserve to live your life the way you want. Your ideas are valuable. Follow your dreams.
Live in a constant race for the sake of satisfying business - battered imagination in American culture, but it is now possible yakki highlighted more than ever. When you grow up, though, as the Internet have become the stars of a new elite, it is impossible not to try to fly himself.
So, yuppie hipster and go to the bar ...
Ten years ago, could be yakki hipsters. Remember hipsters? In hipsterstve you can see the emergence of signs of yakki: DIY-business, niche marketing, the possibility of introducing new technologies and so on.
But nowadays the hipster - a real hipster, but not publicized shit parody - dead. He rents a room for yoga; it is a corporate marketing tool to lure in compact machines with fast food. Conspicuous consumption, which once divided the hipsters - iPhones instead of clamshells, bacon instead of bacon - has gone mainstream. Hipster nothing else stands out.
Therefore, hipsters were to die by being killed contradictory identity. When all reject the mainstream, it turns out that no one does. When one is a hipster, no one is a hipster.
In any case, the hipster was not what he is yakki today. I take advantage of again by their example. I do not have tattoos. I have a good credit history. Hell, I even have dental insurance. My mustache, like the rest of me was not evaluated in the flourishing hipsterstva. Hipsters must have despised me as a yappy. But I do not yuppies. Yuppies are associated with directories Sharper Image, clean apartment and bundles of new money to snatch before the crisis. But it does not fit in with the right to freedom of creativity inherent yakki.
Yakki - are cultural descendants of the yuppies and hipsters.
We strive to be successful as a yuppie, and creative as hipsters. This is illustrated by shopping. Is important to us is not the price or taste. And we look at it, and to another: Pants for $ 80, packing crafting beers for $ 16, a trip to Charleston, Austin and Portland. How much (or how little) it's worth - it does not matter if the purchase seems reasonable.
We are one of the reasons that 43% of every thousand dollars spent on food is spent in restaurants, rather than homemade food. In the end, so that more money is committed, as a politician, and creativity, as the dinner? It should be zainstagramleno!
Connect the passion to boats yuppies and hipsters antiambitsioznost individualism, add a bit of confidence generation zero - Get yakki.
We are what we hate
Young, urban, creative. Yakki. It is unknown how accustomed the name, but it characterizes another aspect of this phenomenon: yakki disgusting.
Let us turn again to my example. In yakki have certain advantages. My profession - from the creative field (journalism) - is itself an implicit confirmation of this. Yakki be - it means to be self-centered cynic who can only exist in the absence of problems. It is convenient to be burdened cares. Great pleasure - to be able to choose an occupation. In this context, the cynicism - one of the main features that characterize yakki.
Namely, all of the privileges that I enjoy, being a writer, the only driving force is the endorsement. I am writing for the approval of: colleagues, their parents, followers, those who retweets me, even commentators who say cruel things about me under each publication.
Cynicism - the main feature of yakki. The only driving force for them - approval.
Do not get me wrong, I just need the money, as well as any of my colleagues. If I had not learned English, he could not professionally write and express themselves in this way, I would have chosen something more profitable. But I need to speak out, repeatedly and in detail, because I have valuable ideas. This is my only talent. So I chose a hole, the size and location of which are less important than the fact that she likes me.
This is the advantage of cynicism. That's the whole yakkiizm. Personally, I am not ashamed, and you also do not have to, if it's about you, too. But I'm not proud of what I am. As I like to say, it is a little bit in yakki.