7 lessons that taught the world, Karl Lagerfeld
A Life / / December 19, 2019
Katya Fyodorova
Journalist, former editor of Vogue, Interview and The Blueprint. Author Telegram-channel fashion Good morning, Karl!
1. Do not put all your eggs in one basket
Carl - Chief mnogostanochnik fashion industry. In 1954 he won first prize in the competition of fashion, and in 1963 at the age of thirty years creating collections for four different fashion houses. One of them - Fendi - was listed in his resume to the death. In 1979, Lagerfeld launches a brand under his own name, and in 1983, stands at the helm of Chanel - the most famous fashion house in history. Every brand Carl works in particular, re-invented the style, adapting to its format.
It would seem that what else to dream? But in parallel, Karl managed to start collaboration with mass-market, to release their own collections of teddy bears, dishes, branded bottle of "Coca-Cola"Coca-Cola light and Karl Lagerfeld and even arrange a chocolate roomHôtel LA RESERVE - Suite Magnum Chocolat by Karl Lagerfeld in a Paris hotel. A perfect example of a man who never stopped there.
2. The world will see you the way you want
In addition to design, Lagerfeld was known as a photographer and shooting baboutmost of its advertising campaigns himself. He also went down in history as a collector of furniture, book publisher, the owner of a private gallery and author of the best-selling book about losing weight. What it is: irrepressible energy or German pragmatism? It is not known, but the diversity of interests and sources of income Karl can only envy.
3. Find your style
Powdered snow-white tail, black glasses, narrow jacket and dark jeans - unchanged for decades the appearance of Charles became almost a caricature of himself. People learned Lagerfeld far beyond the fashion industry and its image quite drawn to separate brand name.
However, sometimes this causes problems. Karl could not go to the supermarket, movie or even just go out without protection, because it immediately threw many fans and onlookers with cameras. "In the world there is no place where I can safely go. Today everyone has a camera, - complainedKarl Lagerfeld, Boy Prince of Fashion Lagerfeld - chik-chik-chik, and I have their doll, puppet, Mickey Mouse in Disneyland, entertaining the kids. In Japan, women pinched my ass. I tell them: OK, I be photographed with you, but please do not touch me. You can not tweak the ass for a man my age. "
4. Never stop learning and interested in everything around
The huge library Lagerfeld kept about three hundred thousand books, he loved them so much that even founded his own publishing house Editions 7L, which publishes books about fashion, art, design, and even cooking. Lagerfeld passes through a huge amount of information, starting each morning with a reading of fashion and news media in English, German and French. He admitted that at some point has collected more than 100, the MP3 player, and even hired a special assistant, which is pumped to classical and modern music. Close the designer agreed in opinion that have never met a more erudite and educated person.
5. Playing by the rules, do not go down in history
When Charles came to Chanel in 1983, the house is going through hard times after the death of its iconic founder of and has been the lot of the bourgeois matrons, who dressed more in the most Mademoiselle. Carl did not stand on ceremony with the heritage of the brand and quickly processed Gabrielle Chanel codes in light, modern things that young people wanted at that time. Special breakthrough was the autumn 1991 show, on which work was inspired by Carl hip-hop culture. On the podium went hung with massive gold chains 1990s supermodel Linda Evangelista, Helena Christensen and Christy Turlington in mini-skirts and neon tights. It seems at this point fashion critics old guard together dreamed of "valokordin". Reviews have been mixed on the collection, but the house of Chanel again talking - and the brand returned to the number of the most talked about and best-selling brands.
6. inspire young
Carl did not like to talk about the age and surrounded himself with people much younger than myself. Most of the time he spent with the favorite model Baptiste Dzhiakobini and Brad Kroenigom, a little boy who went to the podium with the designer's hand and held it to his godfather. Charles also loved and always supported young starlets at sunrise glory - from Lindsay Lohan to Lily-Rose Depp, presenting their dresses and taking in Chanel advertising campaigns. Most recently, he was especially close with her daughter Kaya supermodel Cindy Crawford and even made it a joint collection of the brand Karl Lagerfeld. "Young blood" helped him to remain permanently in the modern agenda despite their age.
7. Surround themselves with reliable people
Around Charles has always been not only a model and paparazzi, but also his team: Lagerfeld was in two houses, standing side by side, in one of which he lived himself, and a friend of his servants and a private chef. even on cat Shupet designer cared two personal maids of honor, - day and night - which saw to it that her appearance was perfect and recorded everything she has done for the day, in a separate blog.
At work, too, Charles gathered a strong team. His right hand Virginie Villard that Chanel house was namedVirginie Viard Will Succeed Karl Lagerfeld at Chanel his successor, worked with Carl for over 30 years. Preparing for the show is not dispensed without a muse and close friend of the designer - Amanda Harlech British aristocrat with whom he could discuss their wildest ideas. Lagerfeld has remained attentive to all those around him, his bodyguard and personal assistant Sebastian Žandov worked side by side with the designer of 20 years, and then became a designer capsule collection for his behalf brand.
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