Tsentenialy: a generation that will wipe us off the map

Explain to have that behind the hype with the generations?

generational theory was described in 1991 by Neil Howe (Neil Howe) and William Strauss (William Strauss). For this generation of theories replace each other every 20-25 years. Recently generation took shape following the millenialami - tsentenialy, they are called Generation Z. For the first time in history, children are so different from their parents.

Who are tsentenialy?

These are people who were born after 1996 or after 2000 (according to various research). Variation in the dates appear, because the research are scarce. Tsentenialy still young, but they have no one be mistaken.

How are they different from other generations?

This is the first generation that was born in the Internet era. Tsentenialy not remember what life was like without the gadgets and spend with smartphones and tablets more than 8 hours a day. At every step they have - applications that they use as natural as breathing. Generation Z does not divide the world into the digital and the real, their life flows smoothly to the screen and back.

How has technology influenced tsentenialov?

Tsentenialy like to communicate on the web, with anonymous: prefer social networks, where you can hide. It is not Twitter, and Snapchat, which disappear from the message. This is the first generation that grew up in a multicultural environment. Tsentenialam do not care where the source is and how it looks born. Perhaps this is the most tolerant and peaceful generation.

They are immune to advertising, built adblok. They are so accustomed to advertising banners and messages that may not pay attention to them, and that they were interested in advertising, it must be something really interesting.

Minus - tsentenialy not like to concentrate for a long time. Among children and adolescents covered by attention deficit hyperactivity disorder. Therefore, the generation Z prefer to watch rather than read. They need to catch the maximum amount of information in a short time.

Why are they so careless? They are stupid?

Not. Tsentenialy were in an embrace with the technology and are used to cross study subjects. In their head every paragraph of the textbook is permeated with hyperlinks, as in "Wikipedia". In addition, they are used to thinking globally, because the instant information from around the world. They want to make discoveries, like research and development.

Yes, tsentenialy often turn their attention, but why make decisions faster. Generation Z does not like to go back to the same question several times.

What they can do?

This is a generation that prefers to see. Communicating on the Web, tsentenialy use Emoji, emoticons, pictures. And they know how to engage the audience. Teens know exactly what laws live information and when it is necessary to publish the picture to Instagram, to gather more likes. You say stuff? Now imagine what happens when these young people with flair on the audience come to market. Past generations in flight.

And they appreciate anything except likes?

They, more than anyone, appreciate the security. Since this is a generation that grew up in the era of terrorist attacks and economic crises, want tsentenialy stability, Peace and prosperity. They do not like disposable things they want to buy something that will last a long time. Among them is fashionable to be minimalists.

In tsentenialov very sober view of life and how to achieve success. Millenialy dream that the whole world saw what they were beautiful and wonderful. Tsentenialov have no such illusions. They're going to work hard and earn 72% of the graduates think about entrepreneurship.

Tsentenialy - this is not a rebellious teenager. They are little smoke and drinkEven sex are responsible. WHO suggests reducing the number of teenage pregnancies in the world, and in the US the figure is now generally the lowest in the last 50 years.

They do not want to destroy the system, they are going to slowly and surely make the world better. Perhaps this teenage romance. But if we recall the theory, the basic views have been developed.

Is it possible to make contact with tsentenialami?

Firstly, the need for them all to visualize any information should be visible.

Second, all you need to do fast. Speed ​​work is becoming more important than ever. If you are used to coordinate each and every poster published in the social network for two months, you lose.

Third, do viral advertising. Tsentenialy love to share interesting, but quickly forget about it. Learn to stand out.

Fourth, they like to buy, but prefer to shop online, and accessing the Internet from mobile devices. Work with them precisely through such channels.

Why do I need to learn to work with tsentenialami?

Every generation - a certain target audience. If you have to work with clients, you will interact in a broad sense, it is a generational.

Tsentenialy - unusual generation. We can not understand how they combine a love of shopping and minimalism, education and hyperactivity, visual thinking and an integrated adblok. And they can. Who then will tell you that children are getting worse?