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How to put a price on the b / y thing when selling on the Internet
A Life Avitonomika / / December 19, 2019
Find out the price of a new thing
It is needed only as a starting point. Sell the thing at the market price will not work. The buyer will prefer to buy it in the store with a warranty, and the possibility of the return of the law on consumer protection.
Let's say you sell a camera. If your new to the average price of 15 thousand rubles, the chance to sell it even for 14 000 small: small savings for the buyer and the risks that it is a month break, high.
So you have to drop the price more. As far as it is - it depends on many factors, which are discussed later.
Pavel
Periodically sells on Avito b / y technique.
Wife bought the phone, and she was given as a present an updated Nokia 3310. We got it just once, to see if it works out of the box. As a result, he spent a year and a half we have intact, even the SIM card is not inserted.
When they decided to sell it in stores phone cost about three thousand. Long time to tinker with the sale did not want to, so I put the ad with a price that was lower by almost one-third of 2.2 thousand rubles. The device was taken almost immediately and without any bargaining.
To find the best prices use aggregators like "Yandex. Market"Not to be limited to a single data store.
If your product is not sold, look, how much is similar in characteristics. This can be done in the same place, on the aggregator.
Check prices for similar b / y things
Go to the site where you intend to exhibit their products and see how many sellers want to get for analogues. Your item will get in this list and will be there to look strange if you put a price two to three times higher.
On the other hand, it is important to understand the competitive advantages of your product. If the clones are sold with or without scratches some components, you can put a price above the competition (but still lower than the market). Or write and calculate the average cost of that item will sell very quickly.
It is also important number of competitors. The more, the longer you will sell a thing for the middle and higher prices.
Pavel
We had a very old notebook. Similar models sold on the Internet for two thousand. But I offered included two high-capacity battery. This is probably why it was purchased rather quickly.
At the same time in comparing prices, you will understand how the lower threshold value at a particular thing. This will allow you not to sell too cheap, if you are serious. Although it is sometimes easier to give things cheaper than the clutter of an apartment: You are still no longer needed.
Consider seasonality
There are times when something can be sold more expensive than buying during a lull. For example, a wedding dress will be more in demand in the warmer seasons, the coat - in the winter, that is suitable for a gift, - before the holidays.
Pavel
Approximately one and a half weeks before the New Year, I gathered all unnecessary equipment and put ads. In the coming days, it sold everything. Probably period was suitable. Some of the devices I have exhibited in the summer at the same price, but the call was not.
Specify the round sum
It is not necessary to use tricks and supermarkets set prices ending in nine. It stores numbers like 2999 or 10.99 rubles look logical. On Web sites, free classified ads, they are puzzling.
In round numbers there is another advantage: it is easy to pay in cash. ATM willingly gives thousandths bills, but with 50 rubles could be a problem.
Consider exclusive products
There are times when the thing, for example, removed from production, but the buyer needs is it - for parts. Then you can sell the product a little more expensive. But it is worth remembering: if the purchase will cease to be profitable the client, it can refuse it.
Pavel
The laptop motherboard burned. Put it on Avito c indication of the problem, but was not willing to, when people are looking for a laptop, they need a working device. Then I create an ad for each part separately. With the price naglel not appointed such that the buyer was still more profitable to repair your old laptop than to buy a new one.
The result left the keyboard, case, display, additional memory, power supply, and even burned a motherboard with memory bar from the kit. Money in the sum turned out even better than I would for a laptop.
Consider the arguments
Set the price - half the battle. It is important to be able to justify it when buyers will be traded. You must convince the customer benefit. For example, to show what's in store, he will spend 40% more, or that the Internet really can buy cheaper analogue, but he had no pearl buttons, cover and charging.
In general, show that you know about the market situation. Buyer of her, too, knows just trying to take you out unceremoniously.
Decide whether you are ready for auction
Write this in your ad just not worth it, but you need to answer the question for yourself. Perhaps it makes sense to add to the bargaining case a couple of hundred to the price. Then you make the offer, and the buyer will melt.
On the other hand, the higher prices may reduce the number of calls. So decide what you consider important.
Total
- Determine the market value of the goods to see the price at which you will buy one thing.
- Analyze competitors' offers to find the range of values.
- Determine the price of the goods to make it fit into this range. Make allowances for exclusivity, seasonality, the number of competitors, the possibility of bargaining.
- If the ad is hanging for a long time, and there is no call, think about reducing prices.
see also🧤💰📸
- As fraudsters deceive those who are selling things over the Internet
- The most counterfeited things: how to distinguish a fake from the original when buying a hand
- How to sell b / at things on the Internet to buy them
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