Create ads to quickly rent or sell an apartment

Explore audience

To write an ad that will interest buyers or tenants, you need to specify what opportunities open up in front of them flat. To do this, you need to know what kind of people and what they are looking for accommodation. Based on this select arguments.

Determine the range of possible customers

Think about who might be interested in an apartment. If you rent a tiny studio near the university, it is sure to catch the fancy student. This means that you can specify in the announcement that the next lot of stores, bars and the center of all three stops. But a large family is unlikely to call, so to list kindergartens and schools to anything.

It is important to remember that when renting is enough to indicate the bonuses that are already there. Unlikely tenant delayed for decades. And it is important to show homebuyers and current benefits and potential. If in five years will be built next to the metro station - it's a great argument.

Find out what people are looking for

If you do not earn the delivery or sale of apartments and have never come across it, it is hard to imagine that people in general are looking for. Fortunately, they write about it. So go to the site free of ads or social networks and learn what to potential customers. So you will understand what is necessary to write.

For example, for tenants it is important, what furniture is in the apartment, whether you can dwell with animals like a long walk to the subway.

When selling a similar algorithm. Look, ask around what people want from the property. Parks within walking distance? Supermarket next door? Parking in the yard? Write out these items, so as not to forget.

Make high-quality photos

Pictures say about the apartment more eloquent than any words. If there is no picture, a potential customer will simply skip your ad. First of all, no one likes to play telepaths. Secondly, because you become like an unscrupulous agent who without the owner's knowledge or sells rents its facility to get a commission. So you have to try.

before shooting Uber. Zamylilsya your eye, but the camera may suddenly find a spot on the window sill, cobwebs in the corner and socks on the chandelier. At the photo shoot had taken out of the room too much. On the other hand, bring the comfort of creating things, like flowers in a vase.

If possible, take pictures in daylight, but try not to take pictures against the sun. Artificial lighting makes the room less attractive. And in the photo against the sun just will not be anything in sight.

Apartments for sale, try to do more general plans, which will be appreciated by her condition. It is better to be honest, because the people then still see that stain on the ceiling from leaks, and paint in the kitchen last century. Tenants of the photo should also be clear what has furniture and appliances.

Locate and scan the plan of the apartment, if it sell.

Buyers is important to see what kind of layout, which bearing walls, and which capital, a shape of the room, and so on. Having a plan increases your chances of a call. If leasing is not necessary.

Decide on a price

You can not just put up the numbers, what you want. More precisely, it is possible, but be prepared for the fact that nobody will call. Equally scares too high and too low a price. In the first case, all is clear: people simply shrug his shoulders in bewilderment. In the second case, a potential customer will see the trick and decides that you fraudster. But even if there is not in your best interest to sell too cheap.

In short, it is necessary to study the market in order to understand how much are apartments, similar to yours. Simply search vcego counterparts Avito or "cyan". Consider the state of the housing and the door. If the house next door apartment with a golden toilet rent for 150 thousand, it does not mean that your repair will be removed from his grandmother's 140 thousand. Be realistic.

Gather information

When selling an apartment it is important to specify:

• year of construction of the house;
• material;
• whether major repairs at home and when;
• and general living space, the parameters of each room;
• ceiling heights;
• Availability balcony or balconies;
• view from the window.

But some things, such as the view from the windows and the presence of the balcony, and interested potential tenants.

When you specify the technical information, remember that you are writing for people. Avoid highly specialized cuts that realtors use. The phrase "WC" looks better than "a / c".

It is also useful to study the results of your audience. You will be able to appreciate the advantages of the apartment to show them to the client.

Think of a title

Headline catches the eye so there select the most important information. And yet it should be short: the majority of ad services is a restriction on the signs. For example, it may be a "sale studio apartment"Or" I rent a studio. " If you are the owner, you can specify it as attract potential clients no commission.

Epithets are best avoided. This is a waste of marks for which no one is conducted.

Write the main text

Ads should not be long, but too short and it is not worth doing. Optimally, if you specify all the important information, but slow down when the pull on the lyrics.

Think structure

In the text must be an internal logic. For example, in the advertisement for the sale, you can specify the following items:

• Technical information: footage, year built, and so on;
• information about repairs, The benefits of the apartment;
• infrastructural features;
• conditions to facilitate the conclusion of the contract.

Ideally, the text should not duplicate those already mentioned on the data page. So, if the site has a separate graphs for technical information, skip this step.

Describe the advantages of

You spent a lot of preparatory work, so there is everything to be easy. But avoid phrases that can be interpreted in two ways. For example, you put in the "Ring Road under the windows," the idea that we easily go to any area. A buyer reads about emissions and noise.

Exhaust the possible objections

Some data such as the construction year or the last floor is not difficult to point out. And then the buyer may have doubts: the house collapses suddenly, and the roof flows. Then you need the text to make clear that there is no problem. But do not make excuses. Specify the objective evidence or reason why doubts are unfounded.

House built in 1904. Wear of bearing structures - 37%. It was renovated in 1968 and the next is scheduled for 2031.

Along with the title it will look something like this:

Check ads

No one will be crossed out errors red pen. But if the text is full of typos, then read it would not be very nice. A potential buyer or tenant will make of you a wrong opinion and may not want to have business with you.

Collect ads

It remains to take the title, pictures and text, to publish them and wait for calls.