What tricks are legendary headphone manufacturers Beats by Dr. Dre

Despite the exorbitant price, it is unlikely you will be able to live even one day without noticing the man with the letter b on headphones. Editor Bolt understood how to create headphones Beats by Dr. Dre and what tricks are a company to sell them.

According Bolt engineers, there are certain patterns to create millions of parties any device. For example, the adhesive is used much more frequently the screws, as the latter require more manipulation. The basic material - plastic, as when ordering large quantities it is practically free.

However Beats company is focusing on marketing and how the device feels. Therefore, inside the headphones a lot of metal parts. They constitute 30% of the weight of the device. Metal parts that are on the left and right ear cups are not mirrored to each other, and identical parts. Due to this, the headphones easy to collect: they have fewer unique parts.

As for the glue - the company did not invent anything. Although the screws are cheap to manufacture, install them very tiring. Therefore Beats to join the parts used glue. Despite this, the ear cups have a few screws, because with their help, achieved a thicker sound. Having examined the ear cups to the small details, Bolt engineers were unable to confirm that the company deliberately enhances bass drivers.

And finally, the most interesting part of the study is the cost of the headphones. Beats by Dr. Dre cost $ 199 or more in retail stores. All items cost the company $ 16.89. Brand strength and marketing hell.