Jony Ive: a book about the legendary designer

Chief of Apple design public person can be called a stretch. Jonathan Ive even receive rewards do not like, because you need to go before a large audience and to say some... :) it more interesting to read about it the whole book, assembled piece by piece from a variety of sources.

But in any case, do not think that it is a full biography. It is rather a decoration investigation based on the facts, interviews, memoirs people who have worked with Ayvom or meet with him in the days of his youth and student years.

Author Linder Kani, chief editor of the notorious your blog Cult of Mac, do not try to stick to the chronological order. In the book, very little exact dates, so on it can not write the abstract. :) In my opinion, the main task of this study - to help the reader to at least partially realize the originality and value of the talent of Jonathan Ive, his dedication and hard work.

The fact that John's father, Mike Ive, was an excellent master of silver and has a weight in the British educational system (for example, it is with its filing once introduced design as a common discipline) - the web write pretty regularly. But John did not grow up "golden child." From a very young age Ive elder son encouraged interest in design, fostering in him zeal and attention to detail. And that potential future stars of industrial design noticed in high school, much of the credit of John.

His passion for excellence and thinking outside the box immediately attracted attention. Even with the creation of working models, which he slapped dozens, Ive tried not to miss a single detail. Even in the initial elaboration of ideas he came up with the project for its own history, which the consumer understands immediately and without further explanation will love this thing. The shape, color, material, required human element of interaction with the subject - John tried not to miss anything to create a whole image of any kind was things. Even the pen created sophomore Ayvom during the internship, used in Japan's wildly popular for a few years!

Of course, there were also failures, which also went into the treasury of experience. Ive gradually build up their strength not only in design but also in working with clients, the organization of working and production processes. Working together with your friends, classmates, he learned how to present themselves. That's what he drew the attention of the then chief of Apple design department. But five years later, when the company returned to Steve Jobs and Jonathan himself has become at the helm of "apple" design studio, started a completely new stage of his career and life.

Linder Kani is to pay tribute: his book is dedicated not only to Johnny Quince - a lot of attention the author pays Apple design team that Ive himself and collected. Talented people who have contributed immensely to the creation of iconic Apple products, are virtually unknown to the general public. For example, egg-shaped first came up with Doug Zatsger aimag, the lead designer of the original was ayfon Richard Howarth, and on touch screens, which are then built into the iPhone and iPad, Duncan Kerr worked. The names of these and other employees are on the set of Apple's patents, and in the professional design environment appreciate their successes.

Many interesting facts and tells the author in respect of the most Apple: how hard it is, but surprisingly harmonious mechanism. Each team is able to work on several projects, when there is a non-standard tasks - it decide not sidestep, achieving unprecedented results until now. And very well illustrates the difference between the "old" Apple's, in which everything was subordinated to the engineering department, and "new", where the cornerstone Steve Jobs once and set design.

I think everyone who reads this book, at least partially understand how amazing Apple and specialists working in it, and how amazing personality Jonathan Ive, who, for all his talent and well-deserved fame remains a modest man with traditional life values. In my opinion, it should be like a real designer when talking about him the fruits of his labor, while the master himself remains largely in the shadows, away from the glamorous parties and idle public.

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