As the company failed to make their Razor scooters are so popular

As a brand Razor rocketed in the international arena

For 17 years, Razor come a long way from producing a simple collapsible scooter aluminum in 2000 to a set of goods innovative technologies: urban elektrosamokatov, stunt scooters, elektrobayka and steep giroskutera of which many dream adults.

Already in the first six months after the founding of Razor brand sold more than 5 million of folding scooters.

Now the products are so widely known in the US, 92% of consumers know this brand scooters and recognize the quality of its products.

In 2013 he became the ninth Razor-selling brand of toys, and a year later won the award for elektroskuter Crazy Cart, which has been recognized as the best outdoor toy of 2014. Different models of Razor has repeatedly recognized the well-known edition of the toy of the year, including Time and of Newsweek, and now this brand is owned 70% of scooters in the US market.

In Russia, products Razor appeared not so long ago - about seven years ago, so few people know so well known brand in the United States. Let's see why scooters, scooters and rollers of this manufacturer won the hearts of the western riders.

Why skateboards and scooters Razor become so popular

There are some basic criteria that guided buyers when choosing a scooter, or giroskuter elektrobayk. Razor tries to meet these criteria, and, judging by the rapid growth in popularity of the brand, he perfectly succeed.

Colorful design attracts young riders

As a rule, one look at the thing enough to imagine about how quality and expensive it is. Scooters and scooters Razor look exactly like this: high quality, modern and expensive.

Take for example elektrosamokat Razor Power Core E100. Wide deck matt surface, soft non-slip handle and a contrast of blue and black in every detail - from the platform and the frame to the rear wheels and handles.

This same combination of colors pleasing to the eye in the original model giroskutera Razor Hovertrax 2.0. And the company logo - a cogwheel on the shiny aluminum wheels.

For children and teens Razor models are always bright, modern and ergonomic, they immediately attract the eye and, therefore, love our young riders.

The next criterion after appearance - functionality. And with this, Razor, too, everything is fine.

Opportunities Razor products are constantly growing

Rapid technological progress is leaving the company on the sidelines, do not pay attention to innovation. Therefore Razor frequently releases new products and improving old models for a more comfortable, safe and long ride. For example, the new version elektrosamokata Razor E100 - Power Core - due to the new technology allows you to ride on a single battery charge twice as long.

In addition, due to the failure of the chain drive torque model increased by 50%. As a result, thanks to innovative technologies has turned elektrosamokatWhich accelerates twice as good, goes two times longer and requires no chain adjustment.

The same technology is also used in children's elektrosamokate Razor Power Core E90: The absence of a chain drive and improved acceleration.

Due to the innovation engine it runs in the rear wheel completely silent while offering high performance.

You can not talk about technology and not to mention giroskuter Razor Hovertrax 2.0.

This, thanks to which you do not have an electric girobord created using EverBalance ™ technology spend time learning: intellectual self-balancing will allow to ride as soon as you stand on giroskuter.

Razor Hovertrax 2.0 can simply slide in a straight line, and spinning 360 degrees, subject to the movement of your legs and body. In this case, due to new technologies, it is easy to learn and safe to use. The perfect toy for people between 8 and 80 years.

The company is trying to come up with something new, unique and comfortable, even in such simple foods like commercials for shoes. For example, due to the special design of anchorages videos Razor Jetts put on in seconds, and thanks to the removable sparkling element driving becomes much more effective: it creates a fountain of spray from under the heel. Children will be ecstatic.

If you are convinced of the high technical characteristics of the goods, the following paragraph, is likely to be safe. Especially if you buy the first scooter or scooter for your child.

Security - one of the main values ​​of Razor

The company's products are safe, if only because of they do not fall apart build quality, the next hummock not fly off the wheel, and will not break the bearing. Although the parents, of course, want more, and Razor can provide it.

One of the arguments in favor of the safety of street toys this brand - creating elektrosamokatov for the little ones. With such a two-year deal should kid, rather clumsy and often falling even just in the run time, not to mention some vehicles.

Mini Scooter Razor Lil 'E able to master even a child of two years. gas button is pressed very easily, so he will not have to make an effort, and the set speed is slow and smoothly - no jerks, drops and tears.

For stability Razor Lil 'E is equipped with a large wheel in front and two small rear and fit just two feet wide on the platform, so that the baby does not have to balance on one leg. For those who are afraid of standing still to ride, have removable seat that is included.

Another Scooter for the youngest riders - Model Razor T3 - it has a slightly different design, but also meets all safety parameters.

There are two large polyurethane wheels in front are set to provide a smooth ride even on uneven roads. A small steering angle will not allow the child to jerk sharply to one side and fell on its side. Even little things like anti-slip pads on the platform and the steering wheel, make scooter safer to use.

However, how can you say about the safety and the pleasure of riding, not mentioning the conditions in which You have to skate, namely the Russian roads, broken pavements and asphalt tile, plow up the roots trees. Even if the city you will find an excellent flat area for skiing, how to be in the nature? Fortunately, there are options and Razor for a country holiday.

The opportunity to ride in all conditions

If you go to the country or to the park, it does not mean that you have to deprive a child (or yourself) Fun ride on your favorite bike or scooter. For example, electrical mini bike Razor MX350 It can be used not only on smooth paved roads, but also on rough terrain.

The child can drive on the grass and dirt road at speeds up to 23 km / h and no fear of puddles: bike fully protected from water, and energy reserves will last for an hour skating.

Another cool option for our roads and rough terrain - urban Scooter Razor A5 Air large wheels with pneumatic tires on the road.

In addition to the soft run, this scooter has a few advantages for off-road and travel:

• patented folding mechanism makes it easy to fit the scooter in the car;
• folded scooter is fixed firmly as possible, without play, making it easier to manage;
• Folding handle and fixed without play, so they will not rattle on the bumps and interfere with management.

The patented folding mechanism is used in many models of the company, such as children scooter Razor A125 (GS).

Lightweight (only 2.4 kg) and durable scooter with large polyurethane wheels are also perfect for travel. It is easy to fold, carry and even take with you on long walks. And at the expense of the German build quality scooter will last a long time, even given the state of our roads and sidewalks.

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Razor products combines everything you need for a really good outdoor toys: a striking design, innovative technology, security, and wide range of applications. That is why the American brand as quickly conquered the market and continues to strengthen its position with new developments delighting consumers from all over the world.

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