Apple Watch - a waste product, doomed to success

Dmitry Zhukov, Product Designer, Mobile in Ecwid, written specifically for Makradara his impressions of the latest Apple presentation from the perspective of a designer mobile products.

I remember, on the afterparty "404 festival"One designer colleague assured me that I (he did not), be sure to buy Apple Watch yourself in the forefront, almost the first day of sales. I was somewhat sober him, and tried to explain that I do not understand why they need me to be. But you know, he was right. Most of all, I really buy a Apple Watch, but not because I need them. Still not understanding why they can be useful, now I just have to figure out what could be the benefits of them.

Life cheated me - I did not have the first iPhone, I started immediately with 3G. But I had - but that was still there - the first iPad. Surprisingly debility device, you know. And it's not the lack of a camera or a huge weight, the fact is that it slows down and constantly crashes. And even that was not his main concern at the time - no one really understood why it may be necessary at all. Now take a look around: this ridiculous arrangement created as the iPhone, a whole separate industry in which Apple even managed to lose the lead. Catch, get my drift?

But back to the clock, and more specifically, to the last presentation, which apart from them showed a teaser, "Game of Thrones", an excellent thing for patients with all sorts of diseases not weak, without a computer port. I love to watch the presentation of Apple: excellent directing, staging, sometimes even good actors are selected. All was going well, I was getting a real pleasure, I have already shown a new golden notebook, Christy Turlington though no longer a young, but very personal, smart Tim Cook almost persuaded me to buy Apple Watch, but here in the 68th minute came it…

cute zadrotishko pic.twitter.com/R4MPxvUINg

- Dmitry Zhukov (@joukov) March 9, 2015

Here then it began frankly incomprehensible. Cute boy explained how cool do with the hours in which the screen is slightly larger than a beer cap, that is fine with the phone. All have become accustomed to constantly poke in the phone, they finally became large and clear screen, and the bespectacled offers unique, unique opportunity, without taking a lovely new iPhone 6 Plus is perhaps even, to view things on a tiny, but super-clear screen. I was particularly touched by his chetyrehsantimetrovy Instagram. The only truly compelling feature team looks "Arise" for too diligent individuals, but why it needs a unique wheel and Millions of colors on the screen? Probably to this command sounded convincing.

We teach you to buy charging for mobile phones in the car, we have ensured that you recharge the phone several times a day. Now we have decided to teach you how to remove and charge the watch every night.

Actually, Apple just broke all the age-old foundations of the watch industry. Here suffer these and other Swiss watch craftsmen come up with self-winding, watertight all, as it turns out, quite unnecessarily, invent, and then to watch it was not necessary constantly shoot. Wow! We are forced to work hours for 18 hours (!!!) work without recharging. Fanfare. Prolonged applause.

I understand that their main goal at this point was to show that he could do, and the business of each user will choose something for themselves, and the developer to realize the full business kreativnenko incorporated in Apple Watch potential.

Most likely, the clock in a matter of days after the start of sales will break and teach to what Apple itself has not taught them. It is not necessary to dismiss creativity and conventional developers that are sure to come up, why do we still may need this watch. I, in turn, is also really looking forward to the first touch of his playful fingers to the small screen and Apple Watch krutilki.

P.S. We Ecwid really looking cool iOS-developers in Samara and Ulyanovsk to at home coming up with all sorts of cool stuff for hours and other equally smart mobile devices.