How do the Apple logo in nearly a half-century history of the company

1976 Newton under an apple tree

The first Apple logo looks more like a painting than a brand name. There was pictured reading under a tree, Isaac Newton, over which hung a falling apple.

The contour of the frame written a line from a poem by William Wordsworth's "Prelude»: Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone ( «Newton... Um, that alone is floating through the mind strange sea ").

The emblem was rich in references and secret meaning, but too congested and difficult to use for marketing purposes. It lasted only a year.

By the way, the author of the logo - Ronald Wayne - was the third co-founder. He did not believe in the success of Apple and recklessly sold a package of 10% shares of the corporation of the future for only $ 800. And thus deprived himself of a multibillion-dollar state.

1977: The version of the rainbow

The official logo that adorned the company's first product - Apple II, was bitten apple of bright colored stripes. Just one week it has created a designer Rob Janov, at the request Steve Jobs.

The artist bought apples and painted them, removing unnecessary details. So there was only loop with handle. At the same time the famous bite to the right was created with no hidden meanings. It was only necessary to accurately distinguish the fruit of tomato and other fruits.

Rainbow color palette has provoked speculation about the hidden sympathies in support of the LGBT community, as well as references to the famous mathematician and cryptographer Alan Turing, who was gay.

In fact, a rainbow in the logo does not carry any hidden messages. According to Steve Jobs' idea, they, on the contrary, was more than obvious: six colors indicate support output color image computer. And in the days of monochrome monitors is a weighty advantage.

1998: The semi-transparent logo

A brand new iMac Bondi Blue color dramatically stood out against the background of dull beige and gray boxes of conventional PCs. Old rainbow icon would appear on the shiny plastic childishly ridiculous, so the designers have changed to the correct color of the logo in a transparent body style.

1998: The monochrome version

Returning after more than 10 years of absence from the company, which had not the best years of his life, Jobs took a course for change. And the first thing he changed the brand logo, Abandoning the bright colors in favor of monochromatic apple loop.

2001: Aqua-version

A little later, the brand name Apple began to be depicted in the style of Aqua GUI, which appeared in MacOS X. The These logos have long been used on business cards and signs in the company's headquarters in Cupertino. Red version was used for the extended warranty support Apple Care, and darkened graphite - on the system board Power Mac G4.

2007: Chrome-version

Then emblem has changed slightly. Glossy shine remained in place, but of a glass apple has become a highly polished metal. Logo is used for many products, but the most memorable for "This Mac»-screen iOS devices to download and screen in OS X.

2014: monochrome logo

After nearly 15 years, Apple returns to the minimalist logo, which was first introduced back in 1998. Recognizable monochrome silhouette bitten apple on a contrasting background - so it is now known all over the world.