What is TikTok and why everyone goes crazy over it

What is TikTok

In fact, it is the quintessence of Vine, Instagram Stories, Snapchat and other services focused on the format of short videos. The TikTok users post small vertical rollers 15 seconds in length, which are gaining millions of views. This is mainly music videos, comedy skits, dances, reaction to trends, and other activity.

Many consider this the next gay entertainment for teenagers, where they just grimace at the camera and conduct various flash mobs. This is partly true, but with the growth of its audience became interested in celebrity platforms and advertisers and bloggers are now known TikTok regard as another distribution channel.

Why so popular gay TikTok

Initially, the Chinese service application has been editing and publishing short videos, which can be added to music. Popularity outside of China social network received after the absorption of similar musical.ly application features a large base of users who automatically become an audience TikTok.

TikTok occupy a niche service for publishing mini-rollers, catching the audience closed down Vine and selected share

instagram Stories. The format of short videos with the rich possibilities of editing is called shot. For example, at the end of 2018 the social network in the US bypassed by the number of downloads giants such as Facebook, YouTube and Instagram.

How to use TikTok

In many ways, the platform is very similar to their counterparts, and if you've ever used Snapchat and Instagram Stories, then deal with the functionality is not difficult. However, some differences and nuances in TikTok still there.

check in

In principle, the application is easy to use and without registration, but in this case can only be flipping the tape and view popular video. To subscribe to the interest tiktokerov, customize preferences, and to publish content, it is necessary to register.

Like any other application, it is enough to connect your profile "VKontakte», Facebook, Google, Twitter, Instagram or register via phone or email. It's simple.

Viewing tape

For navigation within the application used at the bottom of the screen tab. Chief among them - this tape. Virtually all the space given to it by content: using the buttons at the top to switch between subscriptions and recommendations, and to interact with the video using a number of icons on the right.

They are responsible for the subscription to the author of the video, huskies, comments, and other social networks Sharing in the menu and call additional functions. In addition to the author's description and hashtags at the bottom of the screen there is information about the track, which is used in the video.

In the stream management is performed using the swipe. Swipe up and down switch rollers, and swipe to the right opens the profile of the author of the video, which displays information about it, and other content. Clicking on the button with three dots, you can turn notifications of new user videos, share a link to it, write a personal message, as well as to complain or block.

content Search

On the "Search" easy to find the person, music, or video on hashtag. In addition, there is also supervised by the content displayed and popular at the moment labels.

Another useful feature - a scanner, QR-Code, which is used to quickly subscribe to the users. In it you can view your personal QR-code and show it to another person.

Notifications and communications

On the Notifications tab gathered all your activity. Notifications of new videos and live broadcasts, information on events and trends TikTok, as well as private messages, which can correspond with other users of social networks.

Profile

"Profile" section, as well as in Instagram, is used to display information about you. In addition to the gallery, published and liked the movie, there are statistics on subscribers and Laika, the description of the profile and the ability to call the application settings. Use the buttons on the top panel, you can add users from your contacts and friends in social networks, as well as open a personal QR-code, according to which you can subscribe to other tiktokery.

Shooting New Video

The center button on the toolbar assigned the most important function - the creation of content. As usual, there are two ways: to remove, and publish a new video or select a video from the gallery ready. Editing in this case is slightly different.

With right panel during shooting can be switched between smartphone cameras, Adjust the speed of video, use byutifikator, filters, as well as activate the "hands-free" and switch between 15-second format and long rollers.

Downstairs stickers menus and masks where available a wide variety of content in the spirit of Snapchat and Instagram Stories. There are favorites, tab top elements and categorization.

By clicking on the button at the top of the screen can be attached to the video music. In addition to the usual search, the choice of available curated collections, charts, Playlists and personalized lists of genres. After adding a track, you can configure a piece of music, using the button with the note in the sidebar.

Video shooting is carried out by holding the record button, so you can shoot short scenes and delete unsuccessful. When the clip is ready, when you click on the check box to open the menu publication.

There are added hashtags, description, privacy settings are selected and export to other social networks. Next roller can be saved to the drafts or immediately post, after which it will appear in the stream.

Publication of videos from the gallery

To load the TikTok ready clip, select it from the gallery with the help of the right of the record button icons. Unlike Instagram Stories, here access to any video, and it is possible to select one file or a few. Immediately after selecting the edit menu will open, where you can rotate the video, crop it or change speed.

The next screen allows you to add music, filters and stickers, as well as various special effects like slow-mo, shaking, zooming and other. In addition, video can be looped or enable reverse playback. Here the frame is assigned to cover.

As is the case with the publication of new videos in the last step of the chosen privacy settings, add a description, hashtags, and appointed other options.

Writing duo

In addition to synchronized music video, in which the authors pretend to sing, or give voice to popular videos in TikTok there are other formats. One of them - duets. As the name suggests, they involve the collaboration with other users.

Duets bit like Kobe. To record a video clip taken with the original sound, which occupies half of the frame, and the rest is given to the second party. After shooting video combined, and can be put in your stream. Some of these performances paired gaining no less views than the original clips.

To remove the duo, you need to click "Share" on the video in the film and choose "Duet". During recording, you can apply effects, filters, stickers, and other features that are available in regular video.

recording reaction

Another version of the collaboration - reactions to other users clips. Popular format that is often used bloggers in TikTok implemented very convenient. Total reaction can be written on or liked neponravivshiysya clip, then publish it to your feed within a few seconds.

For these records just need to open the menu "Share" and then select the button "reaction." Your video is superimposed in the form of a small window on the original video. It can be moved to any part of the display within the designated area.

Of course, all of the processing tools are also applicable to reactions. At your disposal byutifikator, adjust the playback speed, as well as filters, special effects and, of course, the stickers. When you publish will be available the same options as when downloading your own videos.

On whom should subscribe to TikTok

Apart from beginners creatives in TikTok have known bloggers and celebrities, which are published in the social network exclusive content. Of those on whom should sign up, we can recommend Ariana Grande Ed Sheeran and Bruno Mars. Of Russian stars on the platform are present Little Big, Timothy, and Garik Kharlamov and Vova Selivanov from the "real kids".

As in any other social network, in TikTok have algorithms that depending on the likes and subscriptions recommend new and interesting content, and talented members. And, of course, will always be the viral video and the main trends in your stream.