Bookshelf "13th floor": they read advertisers

Today, under the "Bookshelf" we will go on a visit to an advertising agency "13 floor». There are very fond of books, and collect them for more than 10 years. The collection of more than 800 publications. The guys there are open to the whole city reading room with a newsletter and book club. Plus it has an electronic system with reminders "bring back the book."

I began to collect books founder Sergey Grudtsyn agency.

"All normal people from holiday brought gifts and souvenirs, and I - books and magazines. It all started with the publication of the marketing in the tourism business. Gradually bring the book of the trips in the habit ", - says Sergey.

We have on the shelves still have the edition of the 1990s and 2000s "composing slogans"Irina Morozova"How to hold meetings"Harvard Business School"Marketing in the comics"Malcolm Macdonald and Peter Morris and others.

There are several books of completely different years, which we recommend to all beginners in the agency.

• «ease of laws"John Maeda. This book explains the basic principles of work and life: remove the excess, you need to strengthen.
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• «Revelation advertising agent"David Ogilvy"My life in advertising"And"scientific advertising"Claude Hopkins. These are the basics of advertising, tested at the beginning of the XX century, and now operate in most Russian cities. A personal example, we set up a constant professional growth.
• «Live typography"Alexandra Korolkova. Here you can find the basic laws of imposition, which are obliged to know everything. Should the designers and managers copyrighters somehow understand each other.
• «Rework: Business without prejudices"Jason Fried, David Hansson and others from the company 37 signals helps to bring into his life new regulations productive.
• «Steal like an artist"Austin Kleon. The book, which helps to deal with an important issue: I invented it myself or saw somewhere?

Then the way newcomers apart. Designers take up "logo logic"Perry Chua and Dann and Ilisika"book about the letters from AA to Yaya"George Gordon.

managers are issued Jim Camp and Carl Sewell. And do they love books that take them to other worlds: Bradbury and Strugatsky, Tolstoy and Dostoevsky. In addition, almost all read "The Chinese study"Colin Campbell and Thomas Campbell.

Copywriters often read "Bill Bärnbach Bible», «Design - is the work"Mike Monteiro (do not be surprised: In our experience, if a copywriter read about the design, it is a good copywriter, especially in the book more than the attitude of the process and result),"modifications"Jonathan Franzen"12 chairs"Ilf and Petrov"Word of the living and the dead"Nora Gal. By the way, they believe that paper books are to die as soon as possible. :)

On the desktop, our employees are always books to work for themselves.

All issuance are recorded in an electronic system, which itself sends a reminder letter when it is time to return the book. Notes issued by the Librarian - the person to whom the load got the post. Press a few buttons on the site where taken the book, it is easy, but the audit - a terrible thing.

Currently, the library 812 books and more than a thousand journals and anthologies. In fact, designer almanacs with the correct picture - is the most valuable part of our collection.

In 2014, we opened kovork studio at his office, it is a free reading room. It called "Bibliotika". The most popular here - "anything about graphic design" and a personal development book.

Any book can be found at bibliotika.ru. Readers come sending of updates to "old-fashioned", events, information is repeated in social networks.

Our last innovation - it is a book club. Each review of the book is packed in a presentation of slides 5-7 on the overall assessment, experiences and useful ideas. Listen and speak can any guys from the "13th floor" do it every time.

Each book has a useful idea, but in many - only one.

Sergey Grudtsyn

Initially, we created a book purely for the environment itself. But she successfully scaled, so did public agency's library, open for reading, discussions and meetings with interesting people. While on one city, but we'll see. ;)

In conclusion, a few life hacking for companies that, like us, love books:

• If your library grows, make electronic accounting books, put stamps.
• If you have a large and structured library, share it with others.
• To the largest possible number of employees learned about the book and learned from her favor, the book needs to be discussed. Arrange your book club.
• To know more, you need to read more. To read more, you need to inform, remind, inspire. We do this with the help of lists, pictures, phrases from books.