REVIEW: "Show your work! 10 ways to make sure that you have noticed, "Austin Kleon

If once your product has failed, then you should read the book Austin Kleon "Show Your Work! 10 ways to make sure that you have noticed. "

Yes, well, all in the bath!

The whole year was plowing, puffed up... He that begetteth finally! His creation, his creation... And it is not interesting. Silly little people do not appreciate your genius product.

Does this sound familiar?

You may have missed an important component of which few have heard. Details - Austin in the book review Cleon "Show Your Work!".

Austin Kleon

Writer and artist. Best-selling author "Steal like an artist", illustrated manifesto for creativity in the digital age, and Newspaper Blackout, original poems in the collection of newspaper articles. Austin lectures on creative activities at Pixar, Google, SXSW, TEDx. In the "past life" was a web designer and copywriter.

Show process

With the advent of the Internet a person first can show not only the result but also the process.

Show people how you create a product, and they have noticed. Yes, and tell their friends.

Fedor and his pizza

The funny theory. And that, in fact? Where specific examples?

Under your nose - Syktyvkar! Fedor Ovchinnikov - a man who not only sells their pizzas. It shows every detail of the work.

Pizza? What it might be interesting?

But people are interested! And I wonder!

People really want to know how to make sausages. Dan Provost and Tom Gerhardt

All this - one big fairy tale. Fedor generally known storyteller Runet.

Will there be a fairy tale happy ending? I do not know.

But how else to deal with such soulless machines fast food as "McDonald's" or KFC?

If there is a fairy tale about the opening of the bookstore or the manufacture of pizza, then you can tell a story about anything.

E.. Slyushay, brother... I tire!

Let it go! I wonder how the tire! Tell me about it, and I will be your most loyal customer!

"Popiaritsya"

OK, let me show my work. It seems that this can be a good popiaritsya. People learn about my product and will buy it.

So?

In general, not so!

Cleon does not like self-promotion, and his book is not about that. And it is not about selling. The thing is to find like-minded people. Which will help you in the process.

Nobody is perfect. We all make mistakes in the process. We may even reject aside. If you show your work in the process, your readers will not let you stray, you will point to the mistakes!

I have a blog on self development. How many valuable thoughts in the comments! I talk about my experience, and people write in the comments how you can improve it.

But yes, it will be commercial and "buns" for you. If you show your suffering, struggle - your readers will appreciate your product and understand its essence. Is not this the dream of every creator?

Is it important to me, how much pizza Fedor? Absolutely unimportant. Plus or minus 100% I would not notice. After all, I do not buy pizza, and a fairy tale.

Do not like the PR? And it is not necessary! No need to write about what you ate for breakfast. You write about their work. But your work is not you. Your job is - is the property of the planet.

My tire?

Yeah, count ?!

Genius in a cave

Genius. In the cave. By the light of a torch. He is writing something. Now a miracle happens and the world gasp.

Cleon does not believe in such a picture. The idea of ​​the genius-single.

Genius - a collective phenomenon. Even a hermit as Perelman would not have achieved anything. Without works of his predecessors and colleagues, without their first teachers, parents. All of them - is the collective genius, the tip of which is Perelman.

Want to become a "genius" - do not forget about the staff around him. That he (also) makes you a genius.

Examples of collective genius everywhere: Google, Facebook, Elon Musk, and of course... Germany national football team))

About format

A tiny book. Only 1 hour and 20 minutes of reading.

I've recently been looking in books not so much valuable ideas how this positive energy that pushes you forward.

For this volume - a good density and ideas and positive energy.

results

Evaluation: 8/10.

To read: Yes, especially if you are creating and promoting their own ideas.

Show your work. Attract like-minded people. Grow their collective genius.

A wonderful book!

"Show your work! 10 ways to make sure that you have noticed, "Austin Kleon

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