Develop creativity or forget the increase (+ 50% on the inside of the book)

All of us on the task at hand. They are always a lot of time and their decision is always small. Therefore, we try to make decisions as quickly as possible. Important and unimportant issues are resolved on the same model:

task → search for an acceptable solution to the first implementation of →.

Man with undeveloped creative thinking, faced with the task, choose the first thing that came to mind. Other possible ways of solving the problem left out - we have no time to think, "breadth" and to outline options.

The problem is that the most obvious way of solving the problem is almost always not the most efficient. It is likely that the best solution is among those that we did not have time to think.

A man with developed skills of creative works on a different model.

→ Selects the important task

The idea is not to spend more time on the solution to any problem - so long as we think about how to act. The idea is that the time spent on the solution of the problem, was proportional to its importance.

→ Think breadth

To solve the important task you must first distribute a lot of solutions, but do not stop at the first thing that came to mind.

→ Narrows selection

Include a editor, criticize every idea and choose the best (narrow selection).

→ Valid

It is important to have the determination to act according to the chosen path, even if the track is not yet trodden. By definition, new solutions to implement worse than repeat the old.

In design thinking it is called divergent and convergent thinking.

As a result, people with a developed ability to think creatively (ie creativity) almost always make better decisions than people who do not know how to think.

The problem is that few people fully understand how to develop creativity.

Drawing and dancing here will not help, it's a different creative. Two sensible book - "Rice storming" and "Template gap." Both of the creativity in the context of how you can apply it in their work. In the first book more exercises and techniques, in the second - cases.

"Rice assault" on Amazon compared with a Swiss Army knife - a collection of basic techniques of creativity, which is always at hand. "Template Break" Denis Kaplunov called swipe-book examples and case studies of creative problem solving. That is, it is a book that can be read from any place and, inspired by the examples, try them for yourself.

Then I tell a little more about each of the books.

The first book is about creativity - "Rice storm"

In the original - the famous Thinkertoys with the most complete selection of techniques breynshtorminga. The book is well-known, you could see it in the cover of the original, it is become familiar in RuNet in many compilations. That it was published in Russian by the publishing house "Mann, Ivanov and Ferber".

The book is written by Michael Mikalko, an officer in the US Army, which was engaged in the proliferation of creative techniques in NATO. The author collected 22 Hour, one for each chapter that will teach to find creative solutions.

The book is written in the format of "comprehensive benefits." If you do not come across the topic, read everything, including the description of the operation of the left and right hemisphere, and the basic rules of brainstorming and goal setting. If you are familiar with, immediately go to receptions of creativity. A few examples.

• Rattlesnakes and roses. Technique: analogy
  How to use personal, direct, symbolic and imaginary analogies to generate ideas.
• Lotus flower. Technique: diagrammatic image
  How to sketch out the obstacles and then use them to achieve their goal.
• Phoenix. Technique: asking questions
  How to use (suggested at one time CIA) a list of questions to guide your thoughts in the right direction.

The second book is about creativity - "Template Break"

Author - Tina Seelig, a Stanford University professor (teaching entrepreneurship), she PhD, a neurologist. Her book is about creativity - without pictures and diagrams. It is a text, with a variety of cases.

Read very little excerpt from the book (something like Tina Seelig motivates you to develop creativity):

Tantalizing. Just one word - tantalizing.

Until recently, the applicants College of All Saints in Oxford donated "one-word test." They both anticipated and feared that same essay, as it was called. At the exam, each of them at the same time with the other turned the piece of paper on which was written one word - for example, "innocence", "miracles", "water" or "teasing". For three hours they had to write an essay, inspired by a single word.

For this examination did not exist the right decisions. Nevertheless answer each applicant allowed to assess how much he knows and able to creativity. "The announcement of this word caused a stir. They say every year waiting for news at the walls of the college going and those who have not done it "- quoted by The New York Times Oxford professor.

This example confirms that absolutely everything - every word - gives you the ability to maximize the use of knowledge to spur the flight of fancy. Most do not use this type of creativity: we are not used to treat the world as a chance to hone their skills. In fact, it is vital to all to be creative.

in total

Develop creativity, even if you think your profession is not creative. This will help you make better decisions.

In order to develop creative thinking Read the book:

1. «rice assault"-" Swiss army knife "with exercises and techniques.
2. «gap pattern"- a collection of cases of application of creative thinking in their work.

Offer for those who had: 50% discount on these and other books

16, 17 and 18 June 2015 all the e-books on self-development of the publishing house "Mann, Ivanov and Ferber", including "Rice storming" and "Template gap" can be bought for half the price of the promotional code NACHNI.

All the details on the website of the publishing house