REVIEW: "Turn the heart and brain" - the last step on the way to work he loves

I was lucky. Lucky because I had to work in several places and was able to find something that I like. It so happened that I was madly in love working on Layfhakere author and I was able to at an early age to compare the emotions of his beloved work with emotions from the boring and hateful. And the last is much worse than you think. We carry out work on the third of the day and a third of his life and for some reason tend to think that the work - it's just something that makes money. No more, no less.

However, the work can be not only money, but also a favorite. Remember steep success stories of Mark Zuckerberg, Elon Musk or Marcus Persson, who created the cult game of Minecraft, and then sell it for 2.5 billion dollars Microsoft. All of them are united not only by the professionalism and knowledge of the business, but also love to work. A huge fortunes venerated in the future.

Author of "Turn the heart and brains" Darius Bikbaeva talks about how to go the same way and earn money doing what you like.

Why this book

The author tells about the step by step how to turn your favorite thing in a business that makes money. And the list of people who have come in handy this book is not limited to photographers, Musicians and artists. If you are fond of any creative business, whether it is the production of ordinary soap or creation of sites, the book will be useful.

"Turn the hearts and minds" is written in simple and even too simple language. The author presents it as a cure for all the problems, and to be honest, the book is replete with examples of the author's life. It's great when you can back up their words with deeds, but sometimes it seems that the author sings itself.

Despite this, the book - a storehouse of useful information for those who do not know where to start. In each chapter, there is a footnote that "IE" highlighted square and are labeled. This combination stands for "efficiency tool." Such instruments in the course of the book will be a lot. Each of them aims to make life easier and save you time on the way to achieving the goal.

How to find his life's work

Bikbaeva proposes to do so simply by answering seven questions. Here they are:

1. What are you proud of?
2. What do you like doing in your childhood?
3. What is your interest?
4. What do you like to study?
5. What do you do in your spare time?
6. What motivates you to engage in some kind of business?
7. What praise you get most often?

By answering them and finding the intersecting answers, you will be able to understand what I want to really. It is clear that before learning how to make money with your favorite things, you need to find it. And sometimes this is not so simple. Moreover, you should not stop what your skills in your favorite business are still at an early stage. If so, then everything is just getting interesting.

Once you answer the questions and you will realize that you like to do most, the next step - to understand what benefits you can bring people around. It's great that you really love to play the drums, but people will pay you money only if you will be good for them.

For example, you can start giving lessons of game on drums or make your class on the Internet by uploading a video with different techniques. There are many solutions, but they are limited only by your imagination and desire.

In addition to their own answers to the above questions can be asked to answer your friends and loved ones. You will be surprised at what talents, others believe that you possess. Align your answers and responses of friends and analyze the matches, or, conversely, divergence.

How to identify your target audience

Once you understand what you want to do, it's time to look for people who will pay you money for it.

Create a brand without an understanding of the target audience - it's like to write love letters to God knows who on a daily basis.

Defining the target audience, you need to be as detailed as possible. It can not be restricted to the standard "female" or "business". You need to know about your ideal customer is much more:

1. Floor.
2. Prosperity.
3. Nationality.
4. Family status.
5. Hobbies.
6. Favorite brands.
7. Lifestyle.

From the first time it is unlikely to succeed to make the image of the ideal customer. You will learn with the development of its business and will learn about the audience a lot. You should start with the basic characteristics, advancing to the creation of an accurate image.

When you have a certain customer base, the author proposes to use another way to find the ideal buyer and advises to make three lists:

1. Your favorite customers for the entire period of operation.
2. The customers you would like to get.
3. The customers you lost.

Then, combining the quality of the people of the three lists, you need to understand what they have in common. Relationship to family pastime, the use of social networks - it can be anything, and maybe you can not understand this immediately. If you find the image of the ideal customer does not work, try to choose one, but the best and describe it as detailed as possible. By doing this, you will be able to understand how and where to look like him.

How to create a cool product

To learn how to create a cool product, it seems, everything has already been said. And in the book does not say anything new. But if suddenly you do not know the basics, they are few. First of all you need to know the problem, that is, your customers. On hearing it, make an effort and create something that solves it.

And, of course, the final product should somehow stand out from the competition. Otherwise, customers will have no incentive to choose you instead of the other companies that create something similar.

Do you need this book you

If you love your job - is unlikely. The book describes the first small steps that help to understand how find a favorite thing and monetize it. But exactly it is worth reading for those who hatches on the eight o'clock just to get a paycheck at the end of the month.

"Turn the heart and brains" will make you rethink the concept of "work just for the money" and realize that you can make money doing what you like. It is possible, after all, the author is an example. And the author of the review, too.

"Turn on the heart and the brain," Darius Bikbaeva

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