Sellers are not in vain start decorating stores in November. It turns out there is a whole series of New Year's tricks, which are able to reach even to the heart of old Scrooge.
Your social environment
Thanks to Zuckerberg, Durov and Dorsey, to reach our hearts with you and purses has become much easier. Particularly when the same is recommended by our friends. Someone zachekinilsya in FourSquare in the store and received a discount, someone has subscribed to the hundredth page on Facebook and receive a free gift.
How can you resist and do not buy if your girlfriend has published on its wall a photo of this cute bear?
Tips, links, huskies, tweets - all this avalanche falls on us in the New Year's Eve, and there is practically no salvation.
Scents
An interesting experiment was conducted in which the number of sales compared to two stores. In one was a minimum of decoration, festive paraphernalia and no odors associated with Christmas. The second specially sprayed pine smell "Magical Christmas" and Christmas songs played. Naturally, people are more like a shop where literally present the spirit of the holiday.
sounds
Not in vain before the holidays around Christmas music sounds different tone and focus. Lisa Cavanaugh, a marketing professor at the University of Southern California, said that if the holidays will occupy in people's minds more space, people will buy more.
In one study, conducted in 1993, at the liquor store classical music. Under its influence people not to start buying more wine, they simply chose the more expensive bottles. Music at a rapid pace spurring us to move, softer encourages contemplation of the goods.
Free samples
Should we just get to the mall, and is literally at the door, we are starting to offer free Probe toilet water or lipstick, make it possible to test the cream and to evaluate new chocolate. I used to think that all these tricks - a waste of time and money. But in fact it turned out all wrong.
According to research by a publicity stunt with free chocolate, conducted back in 1991 revealed that, after as buyers tried to free samples, they buy more sweets, and it was not necessarily a "trial" chocolate. Moreover, even some marketing studies were published in 2004 in the journal Marketing Science, which showed that Your free samples may continue for a long time - they can boost sales even 12 months after the deal.
Gifts
In the average buyer in the form of discounts might think that with this product that is not right. For example, the quality was not so good, and the store has decided to get rid of the goods with the help of pre-holiday discounts.
Much better than a discounted price option "buy one - get the second for free."
I just recently experienced the delights of such proposals on itself. My friend and I went into the store cosmetics and chose several means. At the checkout salesman told us that when you purchase here that banks scrub second we can get for free, and if you buy three products in this series, we get them all at a price two times lower, and if it will buy this, the second jar get for half the price... I think there is no need to tell how many times we came back to this score.
Receiving a "second item will receive a gift" works perfectly - and this is terrible!
Buy Now!
Limited in time discounts magically affect us - we are ready to shovel off the shelves all because it is so cheap just now! Not tomorrow, not the day after tomorrow - just now.
A remarkable example could be a "black Friday". On this day, you can get the lowest prices on products that you so want to buy.
Let this list will get you a little reminder that we should not forget to include the brain in the festive flurry of special offers, which will pour in on you from all sides up to 8 Martha. When you know about the tricks sellers a chance to commit impulsive purchases you have less.