How to ask the user to put the assessment application in the App Store

Application developers Circa News was told in his blog on the Medium, how they managed to achieve almost 100% of the number of five-star reviews. We have already talked about an interview with the creator of Circa and this time you will find no less useful information.

Why the positive feedback is important

app rating may positively or negatively affect aspects of how users are finding applications:

1. In the App Store rating affects the search results and place in the top. Applications with a large number of positive reviews are in the top above and keep this position for longer.
2. In the search results with positive feedback from the application is higher.
3. Personal observation - seeing the app 3.5 stars and above, I am more likely to open it.

For the reasons listed above, have a good ranking in the App Store is so important.

No one likes pop-ups

Most applications use the standard scheme with pop-up windows. We also used it in the beginning, but then we realized that this scheme is outdated and brings only harm.

There are 3 simple rules:

1. Do not interrupt the user experience with the application.
2. Do not ask you to put the evaluation after Crush application. This is silly.
3. Delay the request until a suitable moment (discussed below).

For example, the application HotelTonight It asks you to put the evaluation after you have successfully booked a room. The man who had just successfully used the application is likely to put a good estimate.

In our application was a different situation. We do not have this functionality, as Circa News - is a news reader application, so we had to come up with something else. We decided to ask to evaluate the application of only those users who went to Circa News at least 10 times during the last three days. We deliberately chose a smaller group of users, but it is much more loyal.

It yielded results. Almost all versions of the application were evaluated for 5 stars. Later, however, we began to notice the people who are asked to make an assessment did not like.

We are faced with a dilemma: we need to improve the evaluation of items in the App Store, but ask users, we can not any more.

Integration window with a request for assessment

The problem of pop-up windows that it interrupts the user experience with the application. We decided to integrate the window with the request in the news feed. Users can flip through it without any problems.

It is necessary to choose the most effective place. For example, applications for shopping - it can be a window with the message on the successful order fulfillment. you can post a message in the news in the social application. Integrated windows with a request to significantly reduce user irritation factor.

Ask. not plead

Instead of asking, we decided to ask the question:

By asking the question, you can get useful fidbek from users who do not like your application.

Members who did not like the app, we were asked to send us an email with feedbacks. This fidbek was very helpful and on this basis we have implemented many features. In social networks, we noticed that users also enjoy such a scheme.

We decided to implement this feature on Android and Google Play users also reacted very positively to it. Rating application was on average 4.5 stars.

Pledge of good reviews - a great app

It is clear that first of all, your application should be good, useful, interesting. From 8.699 reviews in the App Store at Circa News all 315 reviews with one star. Most of them have been delivered by the first version of the application, when the service was very bad.

The only way to achieve a five-star rating - provide the user with maximum good experience. Once this has been achieved, you can try our fidbek collection system. And do not forget to put yourself in the place of the user.

(via)