How to increase the virality iOS-app? 3 Council

This article primarily will be useful to developers. Bayram annaka, CEO App in the Air app shares his thoughts on what a developer needs to increase the virality of your application.

Standard sharinga menu

In the new program, we have implemented an update sharinga standard menu. After the release of updates to the App Store, we began to monitor the statistics and the number of people who shared information from the application significantly decreased. We spent a few days trying to figure out the cause.

The answer came by chance, when I played the girl iPhones. I pressed the button on the CS, and saw that there is no way to share information to Facebook. It turns out that sharinga dialogue FB and Twitter in the standard menu only appears when you register accounts in the iPhone settings.

Despite the fact that users of Facebook and Twitter innumerable, those who add their accounts in iOS Settings is much smaller. Keep this in mind.

Instagram, and Whatsapp

I also noticed that the addition of Instagram and Whatsapp in the list of card sharing capabilities significantly increase virality coefficient. These social networks account for 40% of our application downloads.

And in order to share an application, you need pretty pictures.

6 questions of Kipling

In Kipling's poem "I have a six faithful servants" has the following lines:

I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.

And I thought, why not use Kipling's idea to improve our virus? We decided to answer questions such as: "When, why, where, who and how to share information about our app?".

On this basis, we found that users store information about the flight to the calendar or reminders for 2-3 weeks before the flight, and Instagram or Facebook spread the day before departure. To the envy of your friends, of course.

A few banal questions and answers help us improve your product and add some features that we will soon announce.

(via)