As I lived a week without the likes of "VKontakte"

More than a week, "VKontakte" is testing a new feature that hides the number of likes for records.

Director of research and growth of the company Andrew Laws explained that huskies and repost perceived users as a measure of the quality of the content, although they were originally created for communication and author subscribers. He toldWhat happened to the Huskies in VK edition TJournal, that evaluate positions only by the amount of likes correctly. It is important to relate this figure with the number of subscribers and the time at which the post has collected responses. Equally important are the author and content. They "VKontakte" and focuses, removing counters.

Innovation experience on a test group of users. Layfhaker found one of them and asked what was the week without the likes.

How to live without Likes

A week ago, I opened the application "VKontakte", and immediately caught the eye: a post thematic group in which I am, no Laika. It is unusual for this community, so I was surprised. It turned out, if you open a fast, visible and huskies, and comments.

To find out what had happened, I began immediately. First slung information in SMM-specialist group. From there it is dispersed wave of the Internet, it came to the media, and the situation became clearer.

The changes I reacted calmly. "VKontakte" periodically testing innovation, and here we must be prepared for any surprises. Especially as Instagram has recently started to also introduce rejection of likes.

While I do not know what will happen next. Counter likes still does not work: Statistics can only be seen in the transition to the post. I did not specify whether everything will return as it was. The administration "VKontakte" has the right to innovate, from my whims of their work can not be affected. Besides, I do not see the whole scale and can only express its opinion.

What happened to the tape

The tape began to look different - more like news. No distractions, do not look who layknul, if any of them familiar, not really seen yet. So look less distracted from the post.

I can not say that because of this, began to spend more or less time in social networks - I periodically go there and so I go. On my custom behavior is also not affected. For example, I read several thematic groups on marketing and the SMM, put the Huskies on the machine. I do not care, the number is displayed or not. Due to the reaction of the post members raised in the film, and I want that other people can see interesting materials.

Like - thanks to the creators, because monolingual groups not so much.

I - SMM-specialist, leading about 10 groups with a total audience of more than 100 thousand people (from 1 thousand to 60 thousand subscribers). I also have some of their own projects, with whom I started out as a hobby. Number of likes - one of the tools to measure the effectiveness of my work. Here, innovation has changed nothing. See how many times layknuli post can be when you go to him, analytics tools are the same. Customers have not yet noticed anything, as the new feature is tested on a limited number of people. But how it will be difficult to say if the counters will be removed for all social networks.

Do we need huskies

People who are engaged in the SMM, one way or another will motivate subscribers to the huskies and comments, otherwise intelligent tape will be cut back to cover. With that now is not easy. What group take, see the positions of about 5% was held in her members - a total of 500 people from 10 thousand subscribers. And you have to spend time and money to show the publication of those who are attracted, and so for the money earlier.

Therefore, work with smart ribbons invested a lot of effort and an increase in the number of likes and comments - is an integral part. Otherwise it is meaningless work: everything is reduced to the fact that you have to pay "VKontakte" for each movement.

Number likes matters.

You publish content in any case, expect some reaction on him. Without this, it is not clear whether people like what you are doing. If you do not have of feedback from users in a month, a year do get tired of it. Feedback, on the other hand, motivates you to work on.

Now "VKontakte" does not propose an alternative method to estimate, like something subscribers or not. My work is connected with social networks, I need to see the reaction. Laiki and commentary track, that I do content. Without them, I can constantly publish posts that do not go, and this ultimately bad for audience loyalty.

Older subscribers are accustomed to interacting with records from the new to get a response will be much more difficult. And it will affect the position of the posts - here we're back to the intelligent tape.

What would "VKontakte" nor spoke, huskies - a measure of the quality of your work.

What do you think about this? whether the lack of counters will help in the struggle for quality content?