In "Yandex. Zen "came short posts and user comments

"Yandex" has updated the platform of personal recommendations, "Zen", which is used by 13 million people a day. Authors can now write short posts and promote themselves using the karma system users - leave comments and brands - to buy additional coverage publications.

posts

In "Yandex. Zen "appeared positions - short format, which is useful when there is no time to write a long article. Fasting can be a thought, an image or a link. Its length - up to 200 characters.

Posts appear in the film, as well as articles, they can use a colored background, and publish them from the mobile editor. The format is already available to some authors, and they will be able to use all comers during the month.

bonus impressions

The authors and the media with good karma will now receive a bonus every week shows. They can be spent on the promotion of any Content, including native advertising.

When karma 90-100 points you can get 100,000 hits per week. Karma is dependent on how often the author writes, finish whether it is published to the end, whether they share in social networks, and so on.

Comments

Users became available opportunity to comment on articles and posts authors. The most interesting ideas of readers service picks up at the same time spam and abusive language are filtered automatically.

For certain publications can be turned off comments. As with posts, innovation is currently available to a limited number of authors.

Additional coverage of publications

Advertisers were able to promote themselves, buying additional coverage of publications. This also applies to articles and narratives. Targeting The system will select the most appropriate audience.

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