Amazon plans to release a smartphone and media player

The success and popularity of the Tablet PC iPad and the creation of a special Apple web store iBookstore books make nervous Amazon guide. And for good reason, because Amazon is the whole business is built on selling goods and content online, including e-books.

Perhaps that's why Amazon and is planning to create its own media player and smartphone - to get users through new devices to purchase digital content more actively.

This business model, as noted AppleInsiderCompletely opposite model, which runs Apple. In the case of Amazon Kindle device for reading electronic books have been created to allow users to purchase content - books themselves. Regarding Apple's business, mobile and desktop devices, in principle, made by apple as the main source of profit. A content in the App Store, iTunes or iBookstore - it's just a complement to the core business.

Now, in the division of hardware Amazon - Lab 126 - just and is working on the development of the smartphone and media player as experts say. At the moment it only projects, and it is generally assumed that Amazon products will compete with Apple's iPhone and devices based on Android from Google. The Amazon currently only updated Kindle, equipping gadget is the latest model of a 6-inch E-Ink display and slightly changing the design. It is sold at a price of $ 139.

These days in the department Lab 126 is conducted recruitment, and in the Amazon, meanwhile, create a program for sync bookmarks to download books on different devices based on the platform itself Kindle, Android, iOS. this technology is called Whispersync.