2 years without Steve: Why Jobs dressed the same way?
Makradar Technologies / / December 19, 2019
It's will not be the discovery and certainly not surprise the fact that Steve Jobs presentations of their products is always dressed the same. Blue zhdinsy Levi`s, black turtleneck St. Croix and sports shoes New Balance. But why Steve is so fond of these clothes? But everything is quite simple. Biographer Walter Isaacson (but you probably already read his book) revealed a little secret.
The thing is that during the visit to Japan in the early 80s, Jobs asked one of the founders of Sony, Akio Morita, why his company's employees wear the same clothing. The answer was quite commonplace: after the war, there were a lot of problems, including the clothes, and companies such as Sony gave clothes to employees. To choose, of course, I did not have to, so all things were equal. As time passes, the same clothes turned into a fashionable uniforms.
"I decided I wanted to be the same type of corporate unity and AppleĀ», - said Jobs.
Sony for its employees asked the famous designer Issey Miyake to develop corporate clothing. The result is a stylish nylon jacket. And thanks to the fact that her sleeves were unfastened, it turned into a vest. Jobs also turned to Miyake with this idea. Steve himself said it this way:
"I came back with some samples and told staff that it would be great for all of us to wear these vests. Oh my god, I was immediately booed - the idea perceived with hostility. "
Subsequently, Jobs and Miyake became friends, but Steve still did not give up venture with a uniform and sold it for himself. It is this garment was chosen for easy everyday wear.
Jobs get noticed by the model Miyake made a turtleneck. Hundreds of lay with Steve in the closet.
"I have enough until the end of their life."