Consumers are not interested in tablets, they need iPad

When choosing a tablet PC today, a growing number of users it stops on your iPad, preferring his gadgets from other manufacturers. Analysts even formulated in this regard a certain concept: it attracts potential buyers iPad as a brand.

writes All Things Digital, Apple does well in this category of products, as the company has virtually reinvented the tablet computer. Now it is on its feet and move all the other manufacturers. They are in trouble because of the need to create a device that rivals iPad features to compete with Apple. And at last after all has long been established, plus huge volumes of purchases of components allow get them cheaper than rivals and set attractive prices for the final consumer product.

Bernstein Research Agency conducted a survey of buyers. According to the results, people are not interested in tablets, form factor and other characteristics very different from the iPad. So, less than 15% of respondents said they purchased would have a 7-inch tablet computer (such as a BlackBerry PlayBook, for example). Most preferred is 10-inch models like the iPad.

This can only mean one thing: Apple is a trendsetter and format in the industry. That is to say, the success of competing tablets will depend on just how similar they are with the iPad. In addition, the tablet is Apple's preferred 50% of respondents. Overall, Apple's brand in the US, more precisely, it is iPad, twice more attractive to consumers than the brand BlackBerry, HTC, Motorola, Nokia and Samsung together.

In addition, according to experts from Bernstein Research, development in the US tablet market can go in two scenarios. Or tablet market will become a kind of elite and dominate it will be Apple's, or it is divided into two parts with the elite Apple's products and more modest models from other manufacturers (which, however, often the price is not modest). However, it is clear that whatever the outcome of Apple is a winner.