Investors Nintendo insist on the development of the company's application for iOS

Competing portable game consoles reached iGadzhetov seem critical point. It turns out, iOS takes the lion's share of the market not only in competing smartphones and tablet devices. So, the Nintendo, known manufacturer of video game consoles, Wii, portable consoles and games for them, suffers greatly because more and more users of its production goes to fans camp Apple.

Even the new handheld console 3DS, announced in early 2011, Nintendo did not bring profits. On the contrary, the company incurred a loss of $ 328 million last quarter. Sales Wii, DS, and 3DS stalled so that the producers even had to reduce the price of a new console by 40%. This is the first in the history of the case, when such a Nintendo game company so strongly reduces the cost of a new product just six months after its release.

However, Nintendo investors dissatisfied with the situation so that require more drastic measures. In their view, the situation may save the creation of applications for the iOS, either within the company or through the acquisition of certain suitable developer. By the way, after the relevant circles, word spread about the opportunity to work with iOS, the stock developer Super Mario, fairly fallen in price again rose.

IOS app could create a subsidiary of Nintendo, Pokemon Company. Although President, Satoru Iwata (Satoru Iwata), rushed to refute the data. He said that as long as he remains in office, the Nintendo will only work with games for their own platforms. His announcement immediately led to re-stock prices fall.

This is probably not the best policy. After all, in today's dynamic world with an actively changing operating conditions, high level of competition and the rapid spread new technologies, it is adaptable to the new realities and promises technology companies and developers to succeed in their business.

[MacRumors]