80% iOS users prefer Apple's Maps

A year later, after the release of Apple's own mapping service in iOS 6, more than 80 percent of users are using the standard maps of Apple in iOS. Apple Maps main competitor - the service Google Maps, is losing its audience. such data results Charles Arthur of The Guardian, based on fresh statistics company ComScore.

Dokladku According to ComScore, the vast majority of iOS users are using the standard Maps application. And this despite the fact that, according to many, they are undeveloped and inferior to its main rival - Google Maps.

Exit Google Maps as a separate application for iOS does not bear fruit. Apple Maps have had a devastating effect on the mapping service Google. A year ago, the Guardian cited figures, according to which of 103,600,000 selected iOS and Android users, 81.1 million used the solution from Google. Now the situation has changed - despite the increased user base (136.7 million people), only 58.7 million of them use Google Maps. It turns out that before they were used by 78% of owners of iOS and Android, then as now - only 43%.

Peak values ​​for the Google Maps on iOS occurred in September last year, 35 million users against 6.3 million today.

In addition, Comscore data shows that users interact with the Apple Maps (9,7 of millions of Apple Maps users often on iOS against 7.2 million Google Maps users on Android) and is carried out in this application more time than in Google Maps (75.5 minutes per month against
56,2).

Despite the fact that the output of Apple Maps many consider one of the major errors apple company, Apple is actively working to improve its mapping service. Not the least role in this play and the purchase of such startups as Locationary, HotStop, Embark, WiFiSLAM. In addition, Apple has introduced a new version of Maps on desktop OSes OS X 10.9 Mavericks. Obviously, for Apple's, cards - this is a strategic direction.

Finalization of the card can come in handy: in the next year, Apple will begin active expansion iOS in the Car project in which navigation software plays a key role. We hope that Apple is working on finalizing the maps in our country.

And you're using Maps on Apple?