I learned as Spotify offers the ideal music

A few days ago Spotify announced new Discover Weekly feature. Every Monday, the service sends a playlist ideal, in his opinion, the music for you. We understand how this feature works.

I can be called a music lover of easy virtue. I think I tried all the music services that exist in nature. Deezer, Yandex. Music, Google Play Music, Spotify, Apple Music - the ones that are remembered at once. I think there were twice as many. After the release of Apple Music I stopped it, but I slukavlyu, if not to say that I still pulls in Spotify.

Despite the poor (subjective) interface Spotify, a large subscription, and trouble with it extension, I finally decided whether to stay on the Apple Music after the free period.

And all the matter in the recommendations.

musical Nostradamus

I do not know why it happened with Spotify and while it is impossible to Apple Music, but the latter offers a frankly bad music. I've laykal, not less pressed the "I do not like", and all to no avail - every second track has to be switched.

In Spotify was not like this. The first two weeks I was confused in the abundance of opportunities for finding new music. Tab charts, new releases, Discover, playlist, hits - even in the last days of using the service, I have not started to use everything. But even half of these features enough to find interesting, and most importantly, suitable for music event.

Do not believe it, but playlist Coffeehouse really ideal for cafes, Deep Focus It helps to concentrate and Beach Vibes It gives the impression that you are on the sandy beach.

So I was looking forward to when Spotify announced Discover Weekly. I knew that they would not fail.

In search of the soundtrack to life

Can you answer the question: "What kind of music do you like?" Most often, answers range from "a bit of everything" to "I hate when thump and screaming." But the only true answer:

you like good music.

For all it is different. For some it's alternative rock and indie, for someone - a pop and country... hell, even someone like chanson.

This function is good and Discover Weekly. In it there is no separation of genres, but there is music that you enjoy. In the first playlist of thirty tracks that I have come a little of everything: there is indie rock, a little chill-out and quite a bit of EDM. I listen to a playlist finishing this article, and of the ten Listened and did not want to change either one.

For the idea and implementation of the function is to thank the head of the department of music Spotify algorithms Doug Ford. Algorithms of service in real time, adjusting your preferences after each listened track. And press the Like is not necessarily - if you listened and did not miss the track, this is reflected in the recommendations.

According to Ford, who gave an interview WiredIn the department of recommendations operates thirty-two. This does not mean that they are hand-selected music for the 75 million users of the service. However, they are responsible for the algorithms with which it makes the service.

What's next

According to Shiva Rajaraman, who joined Spotify, having worked at Google and YouTube Product Manager, it is only the beginning. In the future, the service will present Moments function, and it is really mind-blowing.

Moments will use advanced algorithms service and select music not only on preferences but also based on the fact, in what situation you are in:

Two o'clock in the morning, Friday, and you still listen to music in Spotify? Perhaps you were drunk. Here, keep Avicii.

Shiva Rajaraman

Spotify will analyze the time of day, the weather, your location, and a number of other factors and on their basis will adjust recommendations.

According to the recommendations and personalization Spotify is a cut above Apple Music, Deezer, Google Play Music and other services. Perhaps the competitors catch up and offer something similar. And it seems that the first one does it, has all chances to win the race strimingovyh services.