"M.Video" and re: Store began to buy directly from the Apple iPhone

Previously, the retail network "M. Video" and re: Store have collaborated directly with Apple, but only in Mac shipments, iPad and iPod. iPhone is who brings the most profit for resellers purchased from intermediaries. This imposes some limitations and does not allow additional profit. On June 1, the situation has changed, and now the purchase will be made directly from the representatives of Apple.

For end users, this may mean faster delivery devices in large volumes in a network of shops. Previously, re: Store, according to his representative, faced with the lack of iPhone, because of what the user selects a different selling point. Now, this problem should be solved.

Also, direct delivery will affect the cost of iPhone. This will happen due to the optimization of logistics and getting rid of extra costs on intermediaries. While it is not clear whether the shops are going to reduce the iPhone price to buyers, as they say representatives of increasing profitability for retailers, but not to reduce the numbers on the price tag.

Directly benefit from contracting experts estimate at 3-4%, which will adjust the final price of the goods within these limits.

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