How to request for your application to iOS?
Makradar Technologies / / December 19, 2019
Why even the best developers of applications for iOS are scratching their heads over what the value set in the online store Apple? About this theme reasons Erica Ogg, a journalist on the site Gigaom.
Small Studio to create applications Impending It is facing one of the most pressing issues for today App Store: What price declare for a new application in an era of prosperity of the free software?
application Developer Phil Ryu (Phill Ryu) has established itself as hitmeyker. He is currently working on her fifth application for iOS. Colleagues in the field of his respect for his design taste, understanding user desires, its excellent marketing skills in the field of software. However, now he is experiencing because of the uncertain future of a fresh application that his company plans to launch in late summer - how much money to ask for it?
App Store appeared in 2008 and delighted independent developers around the world the opportunity to distribute their content and get paid for it their money. Only since then it has changed understanding of how much application. Previously, the developer simply has a cost in the App Store, about 99 cents, and if the application had at least some success, he honestly earned its 70% sales.
The Golden Age of paid applications far behind. If you want to make money - such as Ryu, created a game - keep in mind that over the past few years It has become very popular freemium model: you can download it just like that, but for the supplement will have to pay extra. In the US, the situation is as follows (according to Distimo): approximately one quarter of revenues bring paid apps on the iPhone, and the rest, about 3/4 - free, at the expense of domestic sales of the game.
Be independent and earn money
"Placing applications with built-in shopping - can be complicated and resource-intensive, especially for" indie ", in which these resources are not enough", - says in an interview with Ryu. "A lot of money brought an application gets to the top of the best paid, but now the consumer behavior has changed dramatically - they prefer free apps. For me, it's sad, because the store to paid apps was super-friendly with respect to these "indie". And it's not just that the monetization model is much cheaper to implement... To place free app, you need to be able to think analytically, and this approach has a direct impact on the design of your application. Not with all applications such rolls. "
Ryu does not complain. He had long been watching the dynamics of application sales. It develops software with 14 years, and now, when he was 25, admits that probably loves App Store «more than 95% of the people who work at Apple». But he was not the only one who was faced with a dilemma - is absolutely in front of all the developers raised the question of price. Ryu varies, but is inclined to the paid version.
Now Ryu is working on application-toy called Hatch, his vision mixture NeoPets and Sim City, which is due out in late summer.
[youtube http://www.youtube.com/watch? v = CMrl4krqbsc? rel = 0 & w = 500 & h = 281]
Ryu has developed a lot of really high-quality applications. And how now to be paid for his many years of experience? Did he give up, together with its partners, releasing the game for free and cross your fingers for good luck - and suddenly the purchase will be?
How often can you ask users to pay?
We have to admit that the new scheme does work for many developers. The company has provided its FiftyThree Paper iPad app for free, but with an additional charge for additional tools - and now it's in the top paid apps on iPad. CEO Georg Petshnigg (Georg Petschnigg) believes that the paid applications in limited actions, because if price of the app is already installed, it is much more difficult to move the tools into future versions, because the people behind them are paid.
The decision on costs depends on what will be the type of application and developer relevant to the consumer. Ryu thinks about his game: allow users to pay only once and not have to think about long-term relationships, or ask for money several times, but for people to create a happy world?
The unequivocal answer is no
One of the options to profit from the application - you raise the price. Perhaps now 4.99 dollars too much for a mobile application. But if you look at the software industry as a whole, $ 5 - it's not money. So, coffee and donuts for breakfast. Minecraft for iPhone is worth 6.99 dollars, but as a game for the Xbox it is worth more than two-and-something times.
Another option - to go beyond the App Store. For example, Readdle company plans to move part of their business from this store, because they do not want to completely rely on it.
As for Ryu, he is not going to "get stuck in the old dying world" and will adapt to the new one. "I saw what happened to Mac developers: when the App Store appeared on the iPhone, it gave them a great head start, but... they're not used to it. I saw that many were unable to adjust to the change. But we must take the next step. "