Half sold streaming players make up Apple TV

It seems that Apple executives refers to the Apple TV is not more than an interesting hobby. Nevertheless, this little hobby with each new quarter attracts more and more users.

For example, during the holiday quarter in 2012, the company has sold more than 2 million copies of the Apple TV, an increase of 43% compared to the situation before the year. Moreover, Tim Cook said during the All Things D conference this year that Apple at that time sold more than 13 million Apple TV units. Even more impressive is the fact that, according to Cook, "about half" was sold in 2013.

Consulting company Frost & Sullivan has provided evidence that in 2012, Apple held the market leadership in the field of streaming devices, having shares in 56.1%. Roku was followed with a share of 21.5% and 6.5% with TiVo.

Curiously, the analysts from Frost & Sullivan attributed the popularity of Apple TV with the desire of people to transfer their content of HD-TV via AirPlay.

Despite the fact that Apple offers access to a relatively small amount of content that it owns the majority of sales today. Function AirPlay AppleTV was created to simplify the process of transferring images from the screen of laptops and tablets on the screen TV and it AirPlaying - not OTT streaming technology - is the main reason for the acquisition devices AppleTV. Roku - the second largest manufacturer in this area, and the company stimulates the expense of sales growth strong lineup of content, as well as through agreements with suppliers Pay TV, like Time Warner Cable. Prospects for the future in this area remains uncertain. It is important to note that at the current high rates of growth in the price of 99 dollars for a streaming player is rather modest.

According to one analyst Frost & Sullivan, if you talk about the space for growth in the field of streaming devices and tasks, facing manufacturers, only two companies - Apple and Roku - able to deliver more than 1 million such devices in year.

In conclusion, it should be noted that the above figures exclude devices such as Microsoft Xbox and Sony Playstation for the reason that even though they provide the streaming capabilities, it is still primarily play console. So, if they were taken into account, their sales figures would have easily eclipsed "apple."