Why is Apple so few women?

Not surprisingly, on this subject says the woman - a journalist Macobserver site named Charlotte Henry (Charlotte Henry). Let's find out her opinion the rather sensitive issue concerning minorities.

«Apple loves simplicity and uniformity. However, the latter is not very good against the leadership - there is not a single woman or a representative minority but Andrea Jung (Andrea Jung, on the first photo), a member of the Board of Directors Apple.

Compare this with the situation of competitors: Google from three of the ten members of the Board - women; finally took to Facebook Sheryl Sandberg (Sheryl Sandberg) and Susan Desmond-Hellman (Susan Desmond-Hellman) in addition to the seven members of the Board; on Yahoo! Marissa Mayer (Marissa Mayer, the second photo) generally is president and chief executive officer. As with Google, and Yahoo! Messenger at the highest levels of government are three women, and at Google are working more and more representatives of ethnic minorities. It's not much, but better than nothing. I have no doubt that Apple has managed to find a talented woman who has made a valuable contribution to the management activities.

Omit the ethical side of the issue. But there is a strong argument in favor of the "motley" group of leaders - it leads to improved business results.

In 2009, Catherine Phillips (Katherine Phillips), associate professor at Northwestern University USA, He told Forbes, that only in the presence of different groups of people in the audience put forward a more diverse opinions.

In September 2011, Deloitte published the article «Only Skin Deep» about diversity at work: "After learning of the Fortune 500, it was concluded that in those companies with more women represented in the board of directors, to achieve higher financial performance, on average, than companies with a minimum of women. " This article rightly notes that "variety - it's more than just the presence of women and people of different races." That is why companies need to ask yourself instead of asking, "How to increase gender and racial diversity to improve business results?" Is another question: "How extensive is our knowledge bank?" What could be more important in determining the agenda of the company's technologies, like Apple, than with a strong, wide range of banks knowledge? And what could be more important for a company like Apple, than a strong knowledge bank with wide borders?

To Apple executives, for example, could join Kleiner Perkins partner Mary Meeker (Marie Meeker), lady, famous for a good understanding of technology trends. Or Anne Sweeney (Anne Sweeny, the third photo), co-chair of Disney Media Networks and president of Disney-ABC Television Group, named one of the "most powerful women in business." Or Mary Barr (Mary Barra), senior vice president of Global Product Development General Motors. Or Baidu CFO Jennifer Li (Jennifer Li) ...

I know that his appointment - a delicate matter, shrouded in mystery and politics, and that Apple - a very special company. Whatever it was, I just do not believe that Apple can not be invited to guide talented woman. This puts Apple in a strange situation: the company praises progress in terms of diversity at the level of government - for example, a recent Supreme Court ruling on same-sex marriages, but it can not restore order in their own house.

Modern companies have the most to reflect what is happening in society. Apple - at least for now - it does not. "