Tim Cook of Russia: 80% iPhone sold by retailers

A bunch of "Russian Apple +" rarely falls into the Western news, but recent events around the "VimpelCom" and the opening of the Apple Store have drawn attention to the way Apple does things in our country. At the last balance sheet presentation of the results Q3 2013Tim Cook commented on the situation with the Russian cellular operators and talked about Russian iPhone sales.

It is likely to perform forced Tim Cook and analysts fear - the ocean is not very deep understanding of the intricacies of Russian legislation, which does not allow the sale of "subsidized" operators phones, which put them in the same conditions with retailers household appliances. Anyway, Apple tried to dispel doubts about the success of the company.

In fact, 80% iPhone in Russia sold just through retailers. Cook pointed out that mobile operators have done their best on the iPhone sales start, but then their share of sales practically disappeared. And despite this, the last quarter was for Apple sold a record number of iPhone in Russia. It is good for devices that are sold at relatively high prices, which sometimes exceed even European.