The secret of success or iPad Steve Jobs created the first successful tablet in history (Part 3)
Makradar Technologies / / December 19, 2019
iPad secret of success or how Steve Jobs created the first successful tablet in the history (Part 1. Part 2)
Today, we publish the concluding part of the article to Fred Vogelshteyna Wired Magazine. His book 'Dogfight: How Apple and Google Went to War and Started a Revolution'Published this week. This article Vogelshteyn told the most interesting stories of how Steve Jobs and his team have created a device that once and forever changed the world of high technology and left the competition far behind - iPad. How did they do it?
Journey to the center of the mobile universe
Unlike the iPhone, which has been developed much more quickly than was supposed, iPad journey hands of engineers, designers and programmers have been very long. Jobs even told his biographer Walter Isaacson that development began back in 2002.
Oddly enough, a work that seems to be technically very challenging - the creation of multi-touch screen, which now features every tablet and smartphone - was made before anyone else. While, others quite simple details were given with much more difficulty.
One of those who made a great contribution to the creation of the display was Strikson Josh, who created quite crude, but still rabotayuschty multitouch display for his PhD thesis. By 2003, he, together with Steve Hotelling and Brian Happi (both still work in Apple), created a much more advanced version of the technology to demonstrate its Tony Fadell (currently working in the Nest) and get Apple's financing in the amount of 2 million dollars, as well as the right to build a team, later known as Q79.
Q79 managed to turn a circuit board, is able to react to the touch of your finger into the chip that would fit into a tablet. The demonstration was a success. The team also showed the virtual keyboard, zoom with two fingers, and other functions that are stored in the technology of the present day. Fadell had no choice but to give the go-ahead.
The problem was that the hardware could not handle the load. Existed at the time the processors were not strong enough to work with the software that would be of interest to users. Tablet needed a hard drive, but it takes up little space, since flash memory was still too expensive to be used in the right amounts for the tablet. It is not possible to create a machine is easier, cheaper, and better equipped than the laptops of the time.
Apple has delayed the project until the moment when Jobs decided to revive it, to create the iPhone. Only after the 2007 iPhone, Jobs is seriously thinking about tablets.
iPad would not be possible without the iPhone. He would have been too expensive to produce and are unlikely to be sold for $ 500, but without all of the content that existed in the App Store after the emergence of iPhone, people simply do not know what to do with it.
By 2009, the technology has finally matured: processors have become powerful enough battery - capacious and compact. Multi-touch has gained popularity and has proven its functionality on the iPhone, so typing on the onscreen keyboard has ceased to seem uncomfortable and unfamiliar. And by selling a huge number of iPhone, Apple could afford to sell the iPad at an affordable price.
The question that remained unanswered concerns the moment when Jobs returned to Apple after surgery for a liver transplant in the summer of 2009. Which category of iPad devices will apply. Will it be just an iPhone with a larger screen, or get software that will make it function radically different? Initially, Jobs saw him as an enlarged iPhone. Familiar Jobs claims that he thought he was only a toy to lure consumers in appearance, it is not even assumed to be able to edit documents or spreadsheets. And he is wary of the possibility that the iPad will be just like the Kindle e-book, published 2 years before that. Jobs believed that people read less and less, and those who like to read this book will always prefer email.
Eddy Cue, iTunes head, and Phil Schiller, Apple's chief global marketing, were among those forced Jobs to change his mind. Schiller Jobs proved that if people need to open and edit the resulting by e-mail a document on iPad - they should have that opportunity. Kew, in turn, influenced Steve Jobs on the issue of e-books. Kindle gained much more popularity than they expected. People download e-books in large quantities.
Kew said the following: "When I first had the chance to touch the iPad, I immediately realized that we have the ability to create an e-book, what the market has ever seen. Then I went to Steve and explained to him why the iPad can be a great e-book... and, you know, after a while, a long time after that conversation, he came and said to me: "Perhaps you rights. " He also began to reflect on how to make iPad easier to read and buy books "
According to Kew, "curling" page in the iBook app - this is the idea of Jobs. Also, he originated the idea to give a gift in each iBook download a book about Winne the Pooh. He believed that it is ideally suited to demonstrate the capabilities of iBooks: "In her beautiful vivid illustrations, which has never been in e-books" - Kew explains.
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When the first iPad went on sale in April 2010, the first cool response from the public was misleading. Apple sold 450,000 units in its first week, 1 million in the first month and 19 million - for the year.
A year after the release of the iPad, it seemed significant that Jobs, in many moments to be concerned about Android growing role on the market in 2009 and 2010. Android has continued to expand impact, but sales of iPhone - accelerated at the same rate. During 2011, Apple made $ 33 billion profit, which equals total revenue of Google and Microsoft. In 2011, she was overtaken by Microsoft and has become the largest technology company in the stock market. And in late 2011 and did, although for the time ahead of Exxon, becoming the largest company in general. By the end of 2011, Apple had so much money ($ 100 billion) that if Jobs decided to turn them to the bank - that he would have hit the ten largest.
It is noteworthy that by the middle of 2011, iPad has proven to be a revolutionary product than the iPhone and iPod. iPod and iTunes changed the way people buy music and listen to it. iPhone set a new standard for what people expect from a mobile phone.
But the iPad put on the blades as much as 5 industries. He has changed the process of buying and reading books, newspapers, magazines, and watching movies and television. Revenues of these areas represent about $ 250 billion, or around 2% of GDP throughout the Americas.
The team of the Android for Google, struggled to keep up with the innovations made by Apple, but in 2011 they left behind on almost all fronts. Yes, the device is running on Android still had more than the iPhone and iPad together, but the number has ceased to be the main criterion for victory in this battle. With the iPad, Apple has once again confirmed its status as the manufacturer most, dare I say it, cool and ahead of time devices. They had the best content - created with the expectation on these devices simple and easy to use. And besides, iOS was the most attractive for developers as it allows you to have high profit margins.
In addition to all, iPad has become the bane of PC manufacturers. Their sales started to decline as well as in the 1980 sale of the minicomputer and mainframe companies like Digital Equipment and IBM - with the advent of the PC, they become obsolete technology. Some iPad buyers use it in parallel with a home computer, as predicted by Jobs. But there are a lot of those who have decided that from now on only needs to smartphones and tablets. These people began to quickly get rid of your HP notebook, Toshiba, Acer and others. The situation deteriorated to the point that at the beginning of 2013, Michael Dell, founder of Dell, announced a desire to privatize the company.
The collapse Dell deserves a special mention, as in 1997, when Jobs returned to Apple, Michael Dell said that Apple so little chance of success, that if he were in the place of Jobs "would cover a lost cause, and gave the money shareholders. "
Dell, led by Michael Dell, this week officially became a private company.
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So, let's discuss the reading. Do you have any iPad, and if so, what is the role of the "third category" in your life? And if not, would you like to buy it and for what purposes? Do you agree with the author that the iPad - the best tablet on the market? What do you like about it the most, and what is not? Leave your comments, share your opinion with the editors and readers.
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