The share of Samsung smartphones in the Russian market fell due to the iPhone
Makradar Technologies / / December 19, 2019
Previously, we reported that retailers "Euroset" and "The Messenger" refused from the sale of Samsung technology. By this decision to join the operators of "VimpelCom" and "MegaFon", the South Korean company by removing gadgets from the shelves of their networks. As a result, sales decreased from 25.6% to 17.6% in just two months.
Sources publication "Vedomosti" link to data from the agency Gfk - a reputable market leader in the field of analytics. Also, the data confirm all of the above companies, including retail "M.Video". "Played a role and frustrated customers in production of South Korean company", - says Alexander Malis of "Euroset", which had previously talked about a lot of marriage in Samsung products: 7% instead of the traditional 1%.
Anton Panteleev of "M.Video" adding that one of the reasons for falling sales of Samsung - strong competition from Apple side. In the segment of "more than 30 000" leading iPhone 6s, while the average - Restore iPhone 5s, which Apple recently brought to Russia at the price of 22 000-24 000. "Now it is the best-selling machine" - said Panteleyev of the restored iPhone 5s.
The company MTS, which is only one of the "Big Three" Samsung continues to implement the technique, do not agree with the opinion of colleagues. According to a spokesman Dmitry Solodovnikova companies, operators of specifically blocking the sale of Samsung technology. In itself, the sales network of the South Korean company's devices grew four times since the beginning of July. "There are many other sales channels - logically, if the sale of quality goods flowed in these channels. But this does not happen, despite the decline in prices, "- sums up Alexander Malis, the situation on the Russian market Samsung.