Android - most positively perceived brand among sexual minorities

Photo by: Pretzelpaws

YouGov - research agency dedicated to the study of public opinion and consumer sentiment. The company annually conducts surveys to understand how brands give preference to buyers. This year, the YouGov survey of 300 thousand people. 5.25% of them have declared themselves as gay, lesbian or transgender. It turned out that the most positively perceived brand among sexual minorities - it is Android.

entirely brands table as follows:

As you can see, Apple lost android: iPhone less love than Android, and Apple brand itself was scored lower than, for example, Samsung.

A few words should be said about methodology. YouGov rating does not reflect the attitude of the respondents to the brand. The company simply asked the survey participants - whether they had heard about a particular brand in the last two weeks, and the context in which the brand was mentioned - in a positive or negative. The result is a combined rating, where the brands are ordered in terms of buzz score. Alas, YouGov does not tell the preference data for other users.

[via Mashable]