IPhone sales in India increased by 400% due to an aggressive pricing policy

Apple global expansion is gaining momentum. And if China's case, the company are quite difficult, due to the Chinese market for over-regulation foreign companies in India, the second most populous country in the world, it seems, there has been a breakthrough.

Indian newspaper Economic Times writes that Apple launched the program in India equal monthly payments, redemption devices (cash back) spurred sales of the iPhone, which previously ranged from 70 to 80 thousand units in month.

As with any growing Ryn, in the Indian smartphone market segment traditionally dominated by budget "fichefony" (Feature phones), while high-end products such as the iPhone, were not available to most consumers. Recent studies suggest that the iPhone now takes about three per cent of the Indian mobile market.

"Aggressive approach» Apple iPhone sales to include mass advertising, but what is more important - interest free installments, which allows customers to make the initial payment when purchasing an iPhone 4 or 4S, and pay off the balance of the 6 or 12 months.

"The implicit discount of 4-9% has gained popularity, combined with easy installments. In just a few months, the sellers of mobile devices notice iPhone sales growth of 3-4 times. In April, Apple has added 18 percent discount when buying the iPhone 4, the start zeroing down payment. This made the iPhone more attractive to buyers who are buying their first smartphone in life. As an additional step, Apple began offering to buy back units at the beginning of May, as well as discounts for students in the amount of 7777 rupees (about US $ 134.) On certain models of the iPhone.